Glossary entry (derived from question below)
English term or phrase:
non-commodity
Spanish translation:
producto no genérico
English term
non-commodity
Can anyone help me with the term "non-commodity", especially in this context. I would also appreciate your help on the verb "to remargin".
Thanks.
0 | no generico etc | Lia Fail (X) |
0 | See below, | Ramón Solá |
0 | ...no es un artículo de consumo... | Gonzalo Tutusaus |
0 | con valor agregado | Patricia Lutteral |
Proposed translations
no generico etc
Remargin', in this context means, to 'put/get a bigger margin on a portion of their business'
(volver a calcular los margenes de beneficio)
Commodity is a product like tin, silver, wheat, of a 'raw material' nature, where little possibilities for product differentiation exist. Normally, when we refer to consumer goods (as opposed to raw materials) where there is little differentiation, we usually call them 'generic'. The opposite is branded (which makes them 'unique'). In the text 'non-generic' is really what is being referred to (photographic film isn't it?) where there is little real difference between products.
(Un producto verdaderamente unico/no gnérico etc)
My translations are suggestions, check against your context. It's only marketing waffle after all!.
See below,
...no es un artículo de consumo...
In this case I would opt for "artículo de consumo", and secondly, for "producto básico", saying then:
...con un producto que no es en absoluto un artículo de consumo
or
...con un producto que no es en absoluto un producto básico
But you are actually the one who can choose one of the above, since you know which product they are talking about.
The term "remargin" can be translated as "aplicar nuevos márgenes" or "recalcular márgenes".
The sentence actually makes sense: with a mass product or a commodity it is very difficult to fix your own price, since if your price is above the market price, people will buy it elsewhere, cheaper. In the case of a non-commodity product, more differentiation exists, which means that you have much more room to fix your own price (there are not many places where people will be able to buy that product, or one with the same special characteristics).
Un saludo.
con valor agregado
Best regards,
Patricia
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