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“The Sentebale ISPS Handa Polo Cup aligns with U.S. Polo Assn.’s core values of supporting the sport of polo around the world while also supporting those in need through polo events.” Sentebale and U.S. Polo Assn. have also designed an apparel capsule collaboration that will be showcased at a “high-energy” pop-up shop at the event to provide attendees the opportunity to further engage with Sentebale through the consumer lens.
The product will also be included in the players’ kits for both teams with 100% of the proceeds from the apparel sales being donated to the Sentebale foundation.
The remaining product will also be donated to the foundation to be shared with Sentebale staff and those they serve.
5/15/2019 - U.S. Polo Assn. will again be the official apparel partner for the Sentebale ISPS Handa Polo Cup 2019 creating custom designed performance jerseys for all polo players and providing sport-inspired polo shirts for all event staff.
WWD:
Sets Aggressive Expansion Goals
(August 19, 2019) - U.S. Polo Assn., the official brand of the United States Polo Association, is aggressively expanding its retail fleet, with some stores featuring a “high-energy” retail concept.While other brands may be shuttering their brick-and-mortar stores, U.S. Polo Assn. opened about 100 units in 2018, will open another 100 locations in 2019, and is likely to add another 100 in 2020.
This year, the brand will surpass 1,100 retail stores, 90 percent of which are fullpriced doors.
The company has recently opened doors in Las Vegas, Istanbul’s new international airport, City Life in Milan and Dubai Mall.In addition, U.S. Polo Assn. recently renovated its Times Square store in New York, considered its most high-profile flagship worldwide.
That store features the firm’s new “high-energy” retail concept that will launch in several key markets in late 2019.
The high-energy store willshowcase new product, while aiming to engage consumers in both the brand and the sport of polo in an “experiential way.”Michael Prince, president and chief executive officer of USPA Global Licensing Inc., told WWD, “When you go to the Times Square store, it’s a smaller footprint.