Jun 9, 2021 12:15
3 yrs ago
16 viewers *
English term

buildup

English to Polish Marketing Gaming/Video-games/E-sports Packaging
Acronym "BU". One of the elements of the design of a tabletop game's packaging contents.
Looks foldable and generally contains logo(s), tagline(s), legal (copyright/trademark info), and the background may show the characters from the game or some other related visual elements, e.g.: https://i.imgur.com/SFD1hVv.png https://i.imgur.com/RXjb75N.png (no text/graphics on the folding parts).
However, it may have a different shape than the box itself (top and bottom parts of the box are apparently marked "BT" and "BB", respectively).
The meaning doesn't seem to fit to any definition of "buildup" I could find.
Proposed translations (Polish)
3 materiał promocyjny

Discussion

Andrzej Wijas (asker) Jun 11, 2021:
Dziękuję za sugestie. Liczyłem, że może istnieje jakiś ustalony termin, ale jeżeli nie, to najbardziej chyba pasuje "wewnętrzna pokrywka albo nakładka", ewentualnie może też być w tym pudełku do góry nogami (wtedy np. "wkładka"). Nie jest to plansza na pewno. Bardziej chodzi o opisanie samego elementu niż jego zawartości.
Andrzej Mierzejewski Jun 10, 2021:
Przypadkiem plansza - na niej układasz karty, żetony itp., ogranicza pole gry?
Buildup może dlatego, że grasz na niej.

Jeżeli zawiera nadrukowaną instrukcję, to nie plansza, lecz raczej wewnętrzna pokrywka albo nakładka układana na elementach w pudełku.

Sugeruję dopytać klienta (o ile jest to producent gry albo tylko opakowania).
Mariusz Jagodziński Jun 9, 2021:
Some new ideas You mentioned that buildup is a part of the box contents which already have instructions. It seems that in some cases buildup contains instructions as well. Mambe "materiały poglądowe", "dodatki", or "materiały dodatkowe"? Use as a general term as you can think of if the meaning of this term is so broad.
Andrzej Wijas (asker) Jun 9, 2021:
Another example This one includes instructions and text on the folding sides: https://i.imgur.com/fScgZdV.png

Proposed translations

28 mins

materiał promocyjny

Declined
Given the description, I'd go for materiał promocyjny, but I'm not sure without some additional context like a sentence.
Note from asker:
Unfortunately, there is no sentence - it's a name on its own, in a list of parts of the box, something like: box-bottom, box-top, buildup, cards, gameboard, instructions, etc. And therefore, it doesn't seem to be a promotional material, since it's inside the box of a product that has already been purchased.
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