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"Developments in the meaning of icon have been accompanied by corresponding growth in the use of iconic. This was previously a word of limited currency in the sense "relating to or of the nature of an icon", and denoted in particular to the conventional style of victorious Greek statuary. From 1970s it has come to be applied predominantly to a person or institution considered to be important or influential in a particular social or cultural context, and collocates with words such as status, character, and brand. Beware of redundant uses in which iconic is meaningless "filler" that tells the reader nothing because the thing described is familiar enough already (or in need of rather more explanation for the benefit of the ignorant than a vogue word will achieve."