English to Portuguese Other Law: Contract(s) Contrato Mestre de Franqu

Prezados colegas: parece-me que "transfer" e "assign" são praticamente a mesma coisa em português. No contexto de um contrato, porém, teriam alguma distinção? Obrigada pela ajuda inestimável! :-)

FRANCHISOR shall have the right to transfer or assign this Agreement and all or any part of its rights, interests or obligations herein, or allow a transfer, assignment, or sale of any (or all) ownership interest in FRANCHISOR, to any person without FRANCHISEE’s consent.
(b) FRANCHISEE can not transfer or assign this Agreement and all or any part of its rights, interests or obligations herein, to any person without the prior FRANCHISORS’s written consent.