Glossary entry (derived from question below)
English term or phrase:
brand equity
Portuguese translation:
equidade da marca / valor da marca
Added to glossary by
Manuela Brehm
Feb 17, 2003 19:31
21 yrs ago
7 viewers *
English term
Native in: Portuguese 
Works in: German to Portuguese, English to Portuguese, Spanish to Portuguese, and 5 more.
brand equity
English to Portuguese
Marketing
Brand equity must be protected
Proposed translations
(Portuguese)
| 5 | equidade da marca |
António Ribeiro
|
| 4 +1 | direito de marca |
Roberto Cavalcanti
|
| 5 | honestidade de marca |
Osmar Jardim
|
| 5 | valor líquido |
Forna (X)
|
| 5 | Valor patrimonial da marca |
Isabel Freitas
|
Proposed translations
1 hr
António Ribeiro
Native in Portuguese
Professional in Oil & Gas Industry
Native in: Portuguese
Works in: English to Portuguese, Portuguese, Portuguese to English
Related KudoZ points
:
7218
Selected
equidade da marca
equidade = imparcialidade, igualdade, justiça
3 KudoZ points awarded for this answer.
Comment: "Obrigada."
+1
2 mins
Roberto Cavalcanti
Brazil
Brazil
Native in Portuguese
Brazil
Engineer, translator on tech/ business
Native in: Portuguese
Works in: English to Portuguese
Related KudoZ points
:
7462
direito de marca
me parece isso
38 mins
Osmar Jardim
Native in Portuguese
negociador, pac
Native in: Portuguese
Works in: English to Portuguese, Spanish to Portuguese, Portuguese to English
Related KudoZ points
:
77
honestidade de marca
a honestidade de marca deve ser protegida
43 mins
Forna (X)
Forna (X)
Works in: English to Spanish, English to Portuguese, Portuguese to English, and 1 more.
View
Related KudoZ points
:
499
valor líquido
O valor líquido que a marca vem acumulando deve ser mantido.
13 hrs
Isabel Freitas
Portugal
Portugal
Native in Portuguese
Portugal
High Quality Translations
Native in: Portuguese (Variant: European/Portugal) 
Works in: Spanish to Portuguese, English to Portuguese, French to Portuguese
Related KudoZ points
:
24
Valor patrimonial da marca
Valor da marca em termos patrimoniais para a empresa. Vejam a explicação do Longman Business:
Brand equity: the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the Balance Sheet of the company, but some people think it is not acceptable because it is difficult to give an exact value to a brand.
Brand equity: the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the Balance Sheet of the company, but some people think it is not acceptable because it is difficult to give an exact value to a brand.
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