Glossary entry

English term or phrase:

ad exchanges

Serbian translation:

platforme za kupovinu i prodaju oglasnog prostora na internetu

Added to glossary by Bogdan Petrovic
Jul 17, 2014 10:34
10 yrs ago
3 viewers *
English term

ad exchanges

English to Serbian Marketing Advertising / Public Relations marketing tools
Audience on demand is an agency trade desk that provides SMG with the ability to buy premium inventory across multiple ad exchanges, in real time, using data to identify specific audiences for any given campaign.
Change log

Jul 17, 2014 10:34: changed "Kudoz queue" from "In queue" to "Public"

Proposed translations

10 hrs
Selected

platforme za kupovinu i prodaju oglasnog prostora na internetu

platforme za kupovinu i prodaju onlajn oglasnog prostora

Ad Exchanges - Just like a stock exchange, ad exchanges serve as an open online advertising market for buyers (publishers) and sellers (advertisers) to connect. Search advertising has captured a lot of the growth in digital advertising in the past decade fueling the development of search engines. While ruling the search engine market in many countries, Google acquired ad exchange DoubleClick, which rapidly became the biggest player amongst real-time ad networks.
http://www.kbridge.org/en/online-advertising-explained-dmps-...

en.wikipedia.org/wiki/Ad_exchange
An ad exchange is a technology platform that facilitate the bidded buying and selling of ... Second generation ad exchanges include OpenX and AppNexus.

Ad Exchanges – Platforme za kupovinu i prodaju oglasnog prostora
Kao razultat povećanja efekata i cene prodaje preostalog prostora za oglašavanje za vlasnike online medija, a sa druge strane mnogo transparentniji proces kupovine impresija prema konkretnim potrebama oglašivača, 2008. g. pojavile su se značajne platforme za kupovinu i prodaju online oglasnog prostora – Ad Exchanges.
http://www.draganvaragic.com/blog/display-oglasavanje-advert...
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4 KudoZ points awarded for this answer. Comment: "Hvala!"
24 mins

razmena oglasa

An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB),[1] and by advertising trade publications such as Advertising Age.[2]

The major ad exchanges include:

AdECN,[3] which is owned and was purchased by Microsoft in August, 2007 but may have recently been closed down;
Right Media,[4] which is owned and was purchased by Yahoo! in April 2007;
DoubleClick Ad Exchange, which is owned by DoubleClick,[5] a Google subsidiary purchased in May 2007;
Second generation ad exchanges include OpenX and AppNexus.

Ad exchanges can be useful to both buyers (advertisers and agencies) and sellers (online publishers) because of the efficiencies they provide.
http://en.wikipedia.org/wiki/Ad_exchange
Example sentence:

Razmena oglasa : O mogućavaju oglašivačima da ponovo naciljaju oglase nakon što su ih korisnici već pretražili

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20 hrs
English term (edited): ad exchange

berza oglasnog prostora

po analogiji s drugim berzama

"the bidded buying and selling of"= definicija bilo koje berze: kupovina i prodaja putem nadmetanja

"... An ad exchange is a technology platform that facilitate the bidded buying and selling of online media advertising inventory from multiple ad networks. ..."

http://en.wikipedia.org/wiki/Ad_exchange

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Note added at 2 days1 hr (2014-07-19 12:29:25 GMT)
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berza onlajn oglasnog prostora
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