Glossary entry

French term or phrase:

entrée de prix

English translation:

entry-level pricing

Added to glossary by Brian Jones (X)
Dec 6, 2006 03:35
18 yrs ago
3 viewers *
French term

entrée de prix

French to English Marketing Textiles / Clothing / Fashion Product lines
This phrase is found in a discussion of sales trends for a retail company.

...retrouver de l'entree de prix génératrice de volume et d'une image d'accessibilité

...avec un affaiblissement croissant sur le segment "entrée de prix" à forts volumes.

...entrée réussie et agressive de XXX ainsi que la stratégie entrée de prix de YYY.

Is this the same as "entrée de gamme"?
Proposed translations (English)
5 +1 entry-level pricing
3 price point

Proposed translations

+1
4 hrs
Selected

entry-level pricing

28k ghits and I don't think they're all bad (but do check Brian - leave no stone unturned)

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Note added at 9 days (2006-12-15 09:09:36 GMT) Post-grading
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THanks, Brian - hope this answer gave full satisfaction
Peer comment(s):

agree Jeffrey Lewis
3 days 12 hrs
Jeff - nice to hear from you - thanks
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I ended up going with this solution, and I haven't heard any complaints from the client. :-) Thanks a lot!"
35 mins

price point

try wikipedia in english for "price point". the definition matches your context.

not entirely sure though
pk
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