Glossary entry (derived from question below)
French term or phrase:
en réserve
English translation:
reversed out
Added to glossary by
Expialidocio (X)
Oct 20, 2009 09:33
14 yrs ago
42 viewers *
French term
en réserve
French to English
Tech/Engineering
Printing & Publishing
Printing instructions:
For logos:
"VERSION “NÉGATIVE“ : Elle est utilisée sur fond noir ou coloré (cf packaging), sans restriction dès lors que la couleur appartient à l’univers chromatique de la marque. Le logotype est obligatoirement ***en réserve***."
For business cards:
"COORDONNÉES : Composées en Frutiger light, en réserve, fer à gauche."
Accompanying images show that the logo/text in question is white on a colored background (white is the color of the underlying paper). Is there a technical term for this? "Printed in white," for example, wouldn't work in the case for logos printed "en réserve" on cardboard packaging (the absence of ink would result in a cardboard-colored logo, not a white one). GDT gives "resist", but this term appears to apply only to textiles and the like, not paper (involves using wax, for example, to prevent ink to adhering to certain areas).
TIA
For logos:
"VERSION “NÉGATIVE“ : Elle est utilisée sur fond noir ou coloré (cf packaging), sans restriction dès lors que la couleur appartient à l’univers chromatique de la marque. Le logotype est obligatoirement ***en réserve***."
For business cards:
"COORDONNÉES : Composées en Frutiger light, en réserve, fer à gauche."
Accompanying images show that the logo/text in question is white on a colored background (white is the color of the underlying paper). Is there a technical term for this? "Printed in white," for example, wouldn't work in the case for logos printed "en réserve" on cardboard packaging (the absence of ink would result in a cardboard-colored logo, not a white one). GDT gives "resist", but this term appears to apply only to textiles and the like, not paper (involves using wax, for example, to prevent ink to adhering to certain areas).
TIA
Proposed translations
(English)
3 +1 | reversed out | Alison MacG |
Proposed translations
+1
42 mins
Selected
reversed out
See, e.g.:
Reversed
If you need to ‘reverse out’ the logotype, only use dark backgrounds. If you’re using a lighter background, always use the logotype in its true form. See figs 1.31 and 1.32
Fig 1.33 shows the reversed-out logotype on a dark and even toned background image.
http://www.irisassociates.com/notts_dev/basicelements_second...
Parallel French and English texts:
The logotype is reversed out in white on a solid 100% black background.
Logotype en réserve blanche sur un aplat Noir.
http://www.saint-gobain.co.uk/Portals/Saint-Gobain/Media/PDF...
Reversed
If you need to ‘reverse out’ the logotype, only use dark backgrounds. If you’re using a lighter background, always use the logotype in its true form. See figs 1.31 and 1.32
Fig 1.33 shows the reversed-out logotype on a dark and even toned background image.
http://www.irisassociates.com/notts_dev/basicelements_second...
Parallel French and English texts:
The logotype is reversed out in white on a solid 100% black background.
Logotype en réserve blanche sur un aplat Noir.
http://www.saint-gobain.co.uk/Portals/Saint-Gobain/Media/PDF...
4 KudoZ points awarded for this answer.
Comment: "You nailed it. Thanks!
Also found this to confirm: http://desktoppub.about.com/library/glossary/bldef-reversedtype.htm"
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