Jul 9, 2006 13:50
18 yrs ago
36 viewers *
German term

Impulse setzen

German to English Marketing Business/Commerce (general) website for a shopfitting company
I know this has been asked before, but I need to be a little bit more creative with this sentence, I think.

The sentence comes from a website, the relevant section talks about how the company started out small. It's referring to how the two owners of the company

"Beide halten nicht nur ihr Ohr am Puls der Zeit, sondern setzen vor allem wichtige unterstützende Impulse für die Verkaufsstrategien des Handels".

Everything I come out with sounds awkward. I think the gist means that they play an important role in shaping sales strategies, or is that moving away too much?

Thanks!

Proposed translations

+4
2 mins
Selected

come up with ... ideas

How about "come up with ... ideas"?
Peer comment(s):

agree avantix : yes, why not '...with innovating ideas'?
1 hr
agree Textklick : Moin Ian (or should I say buongiorno?). I'll buy that version :-)
9 hrs
agree Lancashireman : Agree with this proposal and with Textklick's comments on this page. // No Internet in the caravan. Not even dial-up :-(
9 hrs
Hey, he's back - Textklick and I were worried aboutcha
agree Colette Kinsella : I like this one too
17 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "That was exactly what I was looking for, something natural-sounding. Cheers!"
1 hr

accents

Maybe?
Something went wrong...
2 hrs

power up

"Impuls" has connotations sim. to "Schubkraft" (in phys.) or "jolt" (elec.). Anything that suggests a push would work, imo.

BTW, 2 mixed metaphors in 1 sen. Not shabby!
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+3
4 hrs

spark incentives

...but more importantly they spark the incentives that support the sales strategies....
Peer comment(s):

agree BirgitBerlin
2 hrs
agree Rachel Ward
2 hrs
agree Ingeborg Gowans (X) : good
2 hrs
neutral Textklick : Sorry, but I see no reference to incentives.
4 hrs
Something went wrong...
11 hrs

fine-tuning

unterstuetende = sort of a supporting role.

You either plan / devise, contribute in, fine-tune or implement a strategy. The text is open to various interpretation. To be loyal to the original, and at the same time to introduce some amount of creativity, I thought "fine-tuning" can be a via-media if the hon'ble peers do not object to it.

The partners play an important role in initiating and fine-tuning the sales strategoes.....
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4 days

provide a driving force

... they are a driving force behind the sales strategies in this market.
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