English to Portuguese Marketing Advertising / Public Relations License Agreement

Minimum Marketing and Advertising Expenditure shall be as follows:
Two percent of annual "Projected Net Sales" shall be spent by Licensee on a combination of both "Retail Specific Promotions" and "Media" which include the Products. For purposes of this Agreement, "Retail Specific Promotions" shall be defined as the departmental signage, endcaps, in-store promotions, promotional space, custom merchandising and custom corrugates; "Media" shall be defined as print to consumers, trade print, trade co-op and television.