This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
What is the difference between "oleo" and "aceite"?
terreno de expresión

Glossary entry

Spanish term or phrase:

la que más da y roba

English translation:

top sales maker and taker

Added to glossary by Lisa McCarthy
Sep 7, 2011 14:01
12 yrs ago
Spanish term

la que más da y roba

Spanish to English Marketing Advertising / Public Relations Estudios de mercado
In a context of beauty products we have brand XXX which both contributes to sales and "steals away" sales from other brands, looks simple enough. In this context:

"XXX la que más da y roba"

From the more general context it is clear that what is meant is: "the one which gives more (sales) and the one which steals away more (sales from other brands)"

I don't know whether these are good options:


"XXX is the one which gives and takes/steals (away) more/the most"
Proposed translations (English)
3 +6 XXX- the greatest/biggest maker and taker of sales
4 the one that generates the most sales and takes the greatest percentage of market share away from*
4 the one that captures/lures in more sales/customers because it gives (you) more
Change log

Sep 9, 2011 14:52: Lisa McCarthy Created KOG entry

Discussion

neilmac Sep 8, 2011:
IMO "bring" (brindar, contribuir) could work instead of "give"...
Lisa McCarthy Sep 7, 2011:
@ Eugenio Unfortunately we can´t use the verb 'give' with sales in this context. You can make or generate sales.
Eugenio Llorente (asker) Sep 7, 2011:
Hi Lisa, Jenni I just forgot to mention that this is just a sort of telegraphic slogan, or title, whose meaning is quite clear from the context. I am looking for a similarly short, meaningful English expresion.
Lisa McCarthy Sep 7, 2011:
Hi Eugenio Is this a title? Can you give us the full sentence please.

Proposed translations

+6
49 mins
Selected

XXX- the greatest/biggest maker and taker of sales

Maybe.

--------------------------------------------------
Note added at 56 mins (2011-09-07 14:58:03 GMT)
--------------------------------------------------

#

#
7 Things to Consider in Selecting the Right Affiliate Products to ...
ezinearticles.com › Internet and Businesses Online › Affiliate Revenue - Cached
You +1'd this publicly. Undo
2 Apr 2009 – If you know the conversion rate, then you have an idea of whether the **product makes sales** or not. If you can, talk to the affiliate seller ...

#
Marketing Research Glossary (C terms) by Decision Analyst
www.decisionanalyst.com/glossary/cglossary.dai - United States - CachedSimilar
You +1'd this publicly. Undo
Cannibalization: If a new **product takes sales** volume away from another product made by the same company, the new product is said to “cannibalize” the other ...
#
Sales Promotions | Flat World Knowledge
www.flatworldknowledge.com/pub/1.0/principles.../105015 -

A Strategy for Opening a New Market and Encroaching On the Lower ...
news-business.vlex.com/.../strategy-opening-encroaching-exist... - United States
You +1'd this publicly. Undo
(We use the term encroachment to mean that the new product** takes sales** away from the old product. Cannibalization is a special form of encroachment where ...


--------------------------------------------------
Note added at 1 hr (2011-09-07 15:02:09 GMT)
--------------------------------------------------

Or "top sales maker and taker"

--------------------------------------------------
Note added at 2 days51 mins (2011-09-09 14:53:02 GMT) Post-grading
--------------------------------------------------

Glad it works for you, Eugenio :)
Peer comment(s):
agree anademahomar : I like your final option (maker and taker).Very pithy and it rolls off the tongue
1 hr
Thanks, Ana - I agree it's snappier than my first option.
agree ClaraVal : If we're looking for something short and punchy, I like "top sales maker and taker"! :-)
1 hr
Cheers, Clara!
agree Charles Davis : Nice one, Lisa!
1 hr
Thanks, Charles!
agree Gabriella Bertelmann : agree
5 hrs
Thanks, Gabriella :)
agree James A. Walsh : "Maker and taker" works perfect here! Good one, Lisa :)
19 hrs
Thanks a lot, James :)
agree neilmac : Ad people love this kind of buzzy phrase...
23 hrs
Cheers, Neil :)
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Many, many thanks. No wonder all your colleagues agree! Eugenio. "
5 mins

the one that generates the most sales and takes the greatest percentage of market share away from*

There is not enough context here to know whether the last words should be from other brands, products, or something more specific. Cosmetics is a large category. Android Tablets Grab 20 Percent of Market Share | PCWorld -
www.pcworld.com/.../android_tablets_grab_20_percent_of... - En caché12 Aug 2011 – ABI Research reports Android tablets have nipped 20 percent of the tablet market share--but the iPad is still the big player.
Something went wrong...
48 mins

the one that captures/lures in more sales/customers because it gives (you) more

Not too keen on 'steal' I would rather use capture or lure
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search