Glossary entry

German term or phrase:

Evergreen

English translation:

long-running XXX

Added to glossary by Robert Schlarb
Jun 16, 2004 06:08
20 yrs ago
5 viewers *
German term

Evergreen

German to English Other Marketing
Unser Evergreen - [name of magazine] - ist Europas größtes X-Zeitschrift.

Can I leave "evergreen" as it is in the English translation, or am I right in thinking that it only ever used in the musical or botanical sense in English? Advice appreciated. Thanks.

Proposed translations

+8
58 mins
Selected

long-running magazine

"Evergreen" is not used in English in the above-mentioned sense nearly as often as in German and might be considered by some to be a false friend. In addition, there is a well-known publication named "Evergreen Magazine", which in this case could lead to confusion.
Personally, I would prefer a safe rendition.

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Note added at 1 hr 1 min (2004-06-16 07:09:14 GMT)
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http://www.evergreenmagazine.com/
Peer comment(s):

agree Alison Schwitzgebel : thinking about it, I think you're right that it's a "false friend"
26 mins
agree Klaus Herrmann
37 mins
agree Jacqueline van der Spek
48 mins
agree sylvie malich (X) : my thoughts exactly.
1 hr
agree Aniello Scognamiglio (X)
2 hrs
agree jccantrell : I agree from the USA, regardless of the dictionary. Long-runnung, ever-popular, ... or some such.
7 hrs
agree IanW (X) : I'm with the safe rendition - I like "ever-popular" as well
10 hrs
agree writeaway : I put evergreen in "" because it's not the normal use (in German either) but uses can be stretched if that's what people want. however since it's also the name of a mag. it's certainly best to avoid it all together
12 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "There seem to be a lot of different opinions on this one so I'll go for the one with the highest number of "agrees". Thanks to everyone. "
+4
3 mins

use "evergreen"

it's already an English word. I'd use "" (and no caps in English).
Peer comment(s):

agree Alison Schwitzgebel : for clarification I would say something like "our evergreen publication - "name of mag" - blah blah blah"
7 mins
agree Louise Mawbey : yes, you can definitely use evergreen in this context
46 mins
neutral Wenjer Leuschel (X) : My appology.
47 mins
don't take what you see so literally-Asker can't put in the mags name. Evergreen is a noun in any case, not an adjective.
agree David Moore (X)
1 hr
agree NGK : Definition Webster: 3 : something that retains its freshness, interest, or popularity
7 hrs
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-1
2 mins

yes

proper name

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Note added at 16 mins (2004-06-16 06:24:12 GMT)
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If it is the title of the publication - it should be capitalized!
Peer comment(s):

disagree Alison Schwitzgebel : I don't think that "Evergreen" is the name of the publication here
7 mins
Thanks. I assumed it was since the Asker states that it is in brackets!
neutral Wenjer Leuschel (X) : Das muss ja ein Eigenname, kein Adjektiv! Ansonsten, woher soll der Bindestrich kommen? // add: Also, gut, Maria, ich sehe ein.
47 mins
disagree Maria Ferstl : No, the title is mentioned between the 2 dashes, but can't be cited by the asker.
1 hr
agree milinad
1 hr
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7 hrs

Longseller/ Bestseller

Although I usually don't like English words in German, this is what evergreen means, or maybe just beliebt, if you want to leave out the commercial element. Evergreen is used in German, but usually only for music, so I agree that it would be misleading here. I also agree that it is NOT the name of the magazine.

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Note added at 7 hrs 29 mins (2004-06-16 13:37:10 GMT)
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Sorry, I go the language pair the wrong way around. Evergreen could be used in English, although again, it\'s usually used for music. Longseller is an alternative, or long-selling.

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Note added at 10 hrs 33 mins (2004-06-16 16:41:29 GMT)
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Long-running doesn\'t sound right to me, but I agree that you should avoid confusion here with the existing magazine.
Something went wrong...
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