English to Japanese Bus/Financial Media / Multimedia

The financial services firm assessed the “brand temperature” of luxury companies, based on the ratio between the ***editorial coverage*** they receive in print magazines, and their print advertising spend. Brands are ranked as “hot” if magazines give them more editorial space than their advertising spend should warrant, meaning they have more ***editorial coverage*** than print magazine advertisements — reflecting a “hot” level of appeal and desirability — whereas brands that fall below this ratio are “cold.”