English to Spanish Other Marketing

One of the changes that had come about was the existence of new tasks and responsibilities to ensure companies made the most of consumer data, sometimes channeled through roles such as Customer Business Intelligence or Shopper Marketing.

¿Se traduce este término o se suele dejar en inglés? Si se traduce, ¿cuál es la forma más habitual de hacerlo? ¿"Inteligencia comercial del cliente"?

Gracias.