http://www.whatis.com.cn/word_5818.htm

医药详述（pharmaceutical detailing）是一种一对一的营销技术，医药公司用该技术向医生灌输某厂商产品的相关知识希望医生更多地在药方中用到这种药。尽管这种行为有争议，很多医药公司每年要在该合法策略上花费数十亿美元。

just fyi

consensus guideline committee: Topics by Science.gov
https://www.science.gov/topicpages/c/consensus guideline com...
... information technology, local consensus processes and counter detailing. ...... 报告指引，和 (3)在会议之后进行反馈、审核和试点测试，然后完成病例报告指引。
implementing clinical guidelines: Topics by WorldWideScience.org
https://worldwidescience.org/topicpages/i/implementing clini...
... information technology, local consensus processes and counter detailing. ...... 将高质量指南推荐意见列入医疗质量保证的审查程序,提供执行指南的反馈意见, ...

一种鼓励医生不开某种特定药物治疗的策略方法。

首先看一下 detailing 的定义：

http://medical-dictionary.thefreedictionary.com/detailing

An educational activity by sales representatives (‘detailers’)—e.g., from pharmaceutical companies—or manufacturers of medical devices to provide details or scientific information on a product’s potential uses, benefits, side/adverse effects

http://glossary.pharma-mkting.com/detailing.htm

Detailing refers to the activity of pharmaceutical sales representatives (reps) when they make calls to physicians and provide them with "details" -- approved scientific information, benefits, side effects, or adverse events -- related to a drug. Pharma sales reps were once called "detail men." These days, however, sales reps are as likely to be women as men.
"Detail" means that part of an in person, face-to-face sales Call during which a Sales Representative, who is trained and knowledgeable with respect to the applicable Product, including its label and package insert, and the use of the applicable promotional materials, makes a presentation of such Product to a medical professional with prescribing authority. When used as a verb, "Detail" means to engage in Detailing activities.


再看一下 counterdetailing 的定义：

http://medical-dictionary.thefreedictionary.com/counterdetai...

Any effort by managed care organizations to control drug costs by educating prescribing physicians on less expensive equivalent or generic alternatives

更详细的资料：

http://ahrp.org/counter-detailing-anti-drug-reps-coming-to-e...

值得注意的是：

To combat the sales pitches, critics are now employing the same marketing methods that drug companies use to sell doctors on new products.
The $1 million Independent Drug Information Service project, supported by the Department of Aging of the Commonwealth of Pennsylvania and run by Brigham and Women's Hospital in Boston, is sending out its own representatives, some of them former drug company detailers.

These consultants — or counter-detailers, as they are called — inform doctors about which drugs work best. Sometimes that means recommending older, less expensive treatments. Their messages are driven by hard science, backers of the service say , not pharmaceutical company earnings reports."I feel that that is a key, missing piece in the healthcare system," said Dr. Jerome Avorn, a Harvard Medical School professor who has been the driving force behind the drug information project.