English to German Marketing Marketing E-Mail-Marketing

According to a recent study, more than twice as many consumers often or always read *transactional emails* than they do promotional ones. And in an era when more and more ISPs are blocking marketers’ images by default, another study similarly found that more than twice as many consumers always activate blocked images in emails that contain order confirmations, billing receipts, etc.

Mir ist klar was gemeint ist, aber mir will keine gute Übersetzung einfallen. Wer kann helfen?

Vielen Dank!