English to Russian Marketing Marketing / Market Research

Sales in Austria doubled year to year and in 1994 the drink was launched in Germany with international rollout after that. It went full swing across Europe plus North and South America as well as Australasia. The next big focus was Asia with the Japanese launch. Various institutions attempt to determine the monetary value of Red Bull says its website. While that's all very nice, Red Bull itself does not get involved in such speculation. What counts is the consumer concept of Red Bull when holding a can in the hand. And this, thanks to strong marketing efforts, sets Red Bull distinctly apart from competitors. Often copied, never equated sums up how Red Bull sees the competitive situation.