Sep 22, 2003 12:33
20 yrs ago
10 viewers *
English term
Lynn Laird
member-get-a-member
Non-PRO
English
Marketing
Help? Is there anyone out there who could explain in depth, give me the definition and technical word and another synom. for this.
Responses
| 4 +4 | See explanation below |
IanW (X)
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| 5 +2 | well... |
Alison Schwitzgebel
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| 5 +2 | technical word: Referral. Syn: "Friend-of-a-friend". Def. below: |
Patricia Baldwin
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| 2 +2 | Introduce a friend? |
jerrie
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Responses
+4
3 mins
Selected
See explanation below
This is a marketing campaign to get existing members to find new members in return for a reward. For example, Amazon is doing this at the moment - it might be worth your while checking out their site.
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Note added at 4 mins (2003-09-22 12:38:33 GMT) [[utf-8]]
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\"Refer-a-friend\" is what Amazon calls it: http://www.amazon.co.uk/exec/obidos/subst/partners/friends/a...
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Note added at 4 mins (2003-09-22 12:38:33 GMT) [[utf-8]]
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\"Refer-a-friend\" is what Amazon calls it: http://www.amazon.co.uk/exec/obidos/subst/partners/friends/a...
4 KudoZ points awarded for this answer.
Comment: "Graded automatically based on peer agreement."
+2
2 mins
Alison Schwitzgebel
France
France
Native in English
&
English
France
Words that work
Native in: English 
, German
Works in: German to English, Germanic(Other) to English, French to English
Related KudoZ points
:
92
well...
Let's say that you're a member of a fitness studio (or gym). You talk one of your friends into becoming a member and your gym gives you some kind of bonus for doing so.
That's what it means where I come from. Not very technical, but there you go.
HTH
Alison
That's what it means where I come from. Not very technical, but there you go.
HTH
Alison
+2
2 mins
Introduce a friend?
From the limited context, I'm guessing that this could be where companies ask members to introduce a friend (s), earning them Discount Vouchers, Free Gifts etc (usually with mail order catalogues).
Or it might be something completely different ;-))
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Note added at 2003-09-22 12:40:18 (GMT) [[utf-8]]
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http://www.acnm.org/getamember/welcome.cfm
It even stretches into the professional sphere!
Members of this Midwifery (Union), are being urged to \'recruit\' new members..
This link gives lots of info.
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Note added at 2003-09-22 12:41:00 (GMT) [[utf-8]]
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Type \"member get a member\" into Google, and you will find lots of examples
Or it might be something completely different ;-))
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Note added at 2003-09-22 12:40:18 (GMT) [[utf-8]]
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http://www.acnm.org/getamember/welcome.cfm
It even stretches into the professional sphere!
Members of this Midwifery (Union), are being urged to \'recruit\' new members..
This link gives lots of info.
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Note added at 2003-09-22 12:41:00 (GMT) [[utf-8]]
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Type \"member get a member\" into Google, and you will find lots of examples
+2
35 mins
Patricia Baldwin
United States
United States
Native in English
&
English
United States
The power of your words
Native in: English , Spanish
Works in: Spanish to English, English to Spanish, Spanish, and 2 more.
Related KudoZ points
:
52
technical word: Referral. Syn: "Friend-of-a-friend". Def. below:
Definition coming up:
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Note added at 2003-09-22 13:18:32 (GMT) [[utf-8]]
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Ref: Latin American Marketing Congress Simultaneous Interpreter
1999,2001,2002.
from my congress notes and gloss:
Referral (Marketing definition)
name of a prospective customer (or memeber, donor) acquired froma current customer or other third party. Most referral programs offer the customer an incentive award for referrals, particularly for referrals that become customers. For example, air travel clubs offer bonus mileage. Referrals generally respond to promotions at a much higher rate than other prospects, but the response rate decreases as the average number of referrals per customer increases.
Studies show that customers who give many referrals tend to inculde people with little or no likelihodd of interest in the product.
You \"should\" give our beloved Proz.com a couple of referrals after this :=)
Happy to help, Have a good day!
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Note added at 2003-09-22 13:18:32 (GMT) [[utf-8]]
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Ref: Latin American Marketing Congress Simultaneous Interpreter
1999,2001,2002.
from my congress notes and gloss:
Referral (Marketing definition)
name of a prospective customer (or memeber, donor) acquired froma current customer or other third party. Most referral programs offer the customer an incentive award for referrals, particularly for referrals that become customers. For example, air travel clubs offer bonus mileage. Referrals generally respond to promotions at a much higher rate than other prospects, but the response rate decreases as the average number of referrals per customer increases.
Studies show that customers who give many referrals tend to inculde people with little or no likelihodd of interest in the product.
You \"should\" give our beloved Proz.com a couple of referrals after this :=)
Happy to help, Have a good day!
Peer comment(s):
| agree |
Catherine Norton
2 hrs
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Hello Catherine and thank you. Greetings to great Canada from Buenos Aires!
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| agree |
AhmedAMS
: Yes, referral is the technical term
9 days
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Nice to meet you, Ahmed, thank you for your agree and greetings to beautiful Egypt from Argentina.
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