English to Portuguese Marketing Advertising / Public Relations

The person actually assigned this task was Shirley Polykoff, a copywriter for the Foote, Cone & Belding agency. Her story of how she came up with the famous line “Does she . . . or doesn’t she?” provides a fascinating illustration of the cre¬ative process in advertising. At the time of the Miss Clairol ¬campaign, there was no hair-coloring business. In fact, according to Ms. Polykoff, at-home hair-coloring jobs invariably turned out blotchy. Women were ashamed to color their own hair at home.