my suggestion....

"Alleinwaschmittel" is a washing detergent without additives (no bleach, optical brightener, builder, scent, oils, etc.)
The European Commission uses this term.

"General Purpose Detergents

Liquids
All-purpose laundry detergents in liquid form are especially effective on food, greasy and oily soils. Since they are liquids, they are good for pretreating spots and stains.

Powders
All-purpose laundry detergents in powdered form are ideal for general washday loads. Especially effective on lifting out clay and ground-in dirt, thus ideal for children's play clothes.

Ultra Detergents
Most liquid and powder detergents are now concentrated. They come in much smaller packages — yet offer the same amount of cleaning power as the familiar products in larger packages. You need less ultra detergent than with an unconcentrated product, so follow the label instructions and use the measuring cap or scoop that comes with the product."

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"Daher ist die Auswahl an gewerblichen Waschmitteln und Waschhilfsmitteln sehr groß. Sie
lassen sich unterscheiden nach Alleinwaschmittel, GV-Spezialwaschmittel, GV-Feinwaschmittel,
GV-Buntwaschmittel, GV-Wäscheweichspülmittel, GV-Vorwaschmittel, GV-Klarwaschmittel,
GV-Pelzwaschmittel, Waschalkali, Detachiermittel, Waschmittel für Berufswäsche,
Desinfektionsmittel für Krankenhauswäsche. Die Zusammensetzung dieser Waschmittel
variiert je nach Anlagenart und -größe und Verschmutzungsgrad und -art des Waschgutes2"