Oct 29, 2002 08:38
21 yrs ago
24 viewers *
German term

Bildwelt

German to English Marketing Marketing Advertising design
From a guide for advertising design. Could it be "visuals" or "graphics"?
Proposed translations (English)
4 +5 visual realm/visual imagery
4 +1 The visual world
4 pictorial world
Change log

Jan 9, 2013 17:32: Alejandro Cavalitto changed "Field (specific)" from "(none)" to "Marketing"

Proposed translations

+5
2 hrs
Selected

visual realm/visual imagery

Bildwelt is right up there with Bildsprache as one of the hardest concepts to translate into English IMO. Sometimes in the art world, an artist's Bildwelt is described as his/her visual realm or visual imagery. I think it's a bit more than just visuals or graphics. It implies a whole body or particular selection of visuals/graphics to express a distinctive message
Peer comment(s):

agree sylvie malich (X) : yes, this is much better explained than I could above!
41 mins
agree gangels (X) : yes, or "world of appearances"
47 mins
agree OlafK : just "imagery", "visual" is redundant
1 hr
words can also be used to convey non-visual imagery in areas like poetry
agree Nancy Arrowsmith
5 hrs
agree Elvira Stoianov
10 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
1 hr

pictorial world

Reading through much text I found that "Bildwelt" just wasn't translated in the English text. Often "image" was used but didn't quite describe the feel for the word which encompases much more.
Just one text, alas translated from the German, used the above word.

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Note added at 2002-10-29 09:58:46 (GMT)
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German site of the above with \"Bildwelt\" highlighted:
http://www.google.de/search?q=cache:d53Tg38iSm0C:www.emohr.c...
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+1
1 hr

The visual world

...is what "Bildwelt" is generally called (there is even a thing called "visual literacy", i.e. the ability to read images, believe it or not).

Hope this helps
Peer comment(s):

agree Ron Stelter
3 hrs
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