Jan 25, 2003 10:41
21 yrs ago
2 viewers *
German term

ursprünglich

German to English Marketing tonality of a brand
Still working on the tonality of that Greek spirits brand.

Again, I need an adjective or a very short (4wd max) phrase, the shorter, the better. As usual, many adjectives are off limits:
original, genuine, natural - basically everything that has a direct translation into German.

I hope there is an adjective that just hasn't occurred to me and to the lexicographers I know...

No context, the term belongs to a list of descriptors, among them:
anspruchsvoll, sympathisch, hat Charakter, entspannt etc.

Discussion

Non-ProZ.com Jan 25, 2003:
I know that linguistically, this approach is less than ideal. A more appropriate approach might be to define semantic categories or concepts with several related terms, translate these categories as a whole (i.e. identify all terms in the target language that belong to this category) and then count the total number of occurrences of all the terms in one category.

One day, I may present this suggestion to my client, but as it would cause a minor earthquake in their workflow, I have little hope of being heard.
Non-ProZ.com Jan 25, 2003:
Thanks for asking, Nicole, sorry if I'm not clear. What I'm looking for is an adjective or a description that can either characterise a spirit (or a spirits brand) AS IF IT WERE A PERSON or describe its (typical) consumers. So there is no need to be overly restrictive (as in "a drink can't be happy or trustworthy").

Characteristics that do not make sense, however, are those that you would never even associate with the brand in question, in this case Greek spirits. So "unspoilt", for instance, which I remember having used for "urspr�nglich" when talking about regions, is probably not appropriate here.

An additional problem is that none of these descriptors may clash with one another, so if I use "traditional" for "traditionell", the use of "tradition" anywhere else is strongly discouraged. That's why so many adjectives are not available.

Thanks for all ideas anyway, and don't take it too seriously :-).
Non-ProZ.com Jan 25, 2003:
Tradition (and any collocation with it) is definitely off limits :-(

Proposed translations

38 mins
Selected

more ideas

I think we're all fumbling in the dark, Endre. I’m not quite sure what exactly you’re after here, Endre. Do you want to describe the drink, as in: xxx ouzo, as drunk by the Ancient Greeks themselves? Or does the word need to fit in with anything else? Perhaps you can let us have a bit more information. In the meantime, how about

the real thing
pioneering
authentic
unique?
from the birthplace of Aristotle??

hope it helps

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Note added at 2003-01-25 16:40:54 (GMT)
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Or how about something with \'earth\' in it?
Earthy
salt of the earth
close to Mother Earth

perhaps these fit.
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4 KudoZ points awarded for this answer. Comment: "In the end, I settled for "earthy". It's impossible to keep all connotations when translating term by term :-(, but that's life. Thanks to all for your help."
+1
4 mins

traditional

traditional - clean - pure

are my ideas
Peer comment(s):

agree Peter Leistra
1 hr
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+2
6 mins

pristine

like in pristine beauty

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Note added at 2003-01-25 11:15:23 (GMT)
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uncorrupted

what about that?
Peer comment(s):

agree Eva Blanar : this sounds good!
27 mins
Thanks, Eva. At least this word has not counterpart in German.
agree Ron Stelter
7 hrs
Thanks, Ron.
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17 mins

a refreshing change

refreshingly new
a refreshing rustic charm
rooted in tradition
steeped in tradition

Maybe some combination added to tradition

Just a few ideas

hth
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22 mins

elemental

although Elementar does exist in German...
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33 mins

authentic, archetypal

??
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1 hr

ancient roots

Its ancient roots guarantee a historical uniqueness... ;)
This can equally apply to a person.
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8 hrs

ingenious

my guess
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9 hrs

elemental

tribal,
acenstral or primal recepies(origins)

a variation
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2 days 3 hrs

back to basics

or 'the original'
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