Jan 25, 2003 10:41
21 yrs ago
2 viewers *
German term
ursprünglich
German to English
Marketing
tonality of a brand
Still working on the tonality of that Greek spirits brand.
Again, I need an adjective or a very short (4wd max) phrase, the shorter, the better. As usual, many adjectives are off limits:
original, genuine, natural - basically everything that has a direct translation into German.
I hope there is an adjective that just hasn't occurred to me and to the lexicographers I know...
No context, the term belongs to a list of descriptors, among them:
anspruchsvoll, sympathisch, hat Charakter, entspannt etc.
Again, I need an adjective or a very short (4wd max) phrase, the shorter, the better. As usual, many adjectives are off limits:
original, genuine, natural - basically everything that has a direct translation into German.
I hope there is an adjective that just hasn't occurred to me and to the lexicographers I know...
No context, the term belongs to a list of descriptors, among them:
anspruchsvoll, sympathisch, hat Charakter, entspannt etc.
Proposed translations
(English)
3 | more ideas | Nicole Tata |
4 +2 | pristine | Edith Kelly |
4 +1 | traditional | Karin Walker (X) |
4 | a refreshing change | jerrie |
4 | ancient roots | Ralph Jung |
4 | ingenious | Eva Blanar |
3 | elemental | Deborah Shannon |
3 | authentic, archetypal | Richard George Elliott |
3 | back to basics | Holly Hart |
1 | elemental | Ellen Zittinger |
Proposed translations
38 mins
Selected
more ideas
I think we're all fumbling in the dark, Endre. I’m not quite sure what exactly you’re after here, Endre. Do you want to describe the drink, as in: xxx ouzo, as drunk by the Ancient Greeks themselves? Or does the word need to fit in with anything else? Perhaps you can let us have a bit more information. In the meantime, how about
the real thing
pioneering
authentic
unique?
from the birthplace of Aristotle??
hope it helps
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Note added at 2003-01-25 16:40:54 (GMT)
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Or how about something with \'earth\' in it?
Earthy
salt of the earth
close to Mother Earth
perhaps these fit.
the real thing
pioneering
authentic
unique?
from the birthplace of Aristotle??
hope it helps
--------------------------------------------------
Note added at 2003-01-25 16:40:54 (GMT)
--------------------------------------------------
Or how about something with \'earth\' in it?
Earthy
salt of the earth
close to Mother Earth
perhaps these fit.
4 KudoZ points awarded for this answer.
Comment: "In the end, I settled for "earthy". It's impossible to keep all connotations when translating term by term :-(, but that's life.
Thanks to all for your help."
+1
4 mins
+2
6 mins
pristine
like in pristine beauty
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Note added at 2003-01-25 11:15:23 (GMT)
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uncorrupted
what about that?
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Note added at 2003-01-25 11:15:23 (GMT)
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uncorrupted
what about that?
Peer comment(s):
agree |
Eva Blanar
: this sounds good!
27 mins
|
Thanks, Eva. At least this word has not counterpart in German.
|
|
agree |
Ron Stelter
7 hrs
|
Thanks, Ron.
|
17 mins
a refreshing change
refreshingly new
a refreshing rustic charm
rooted in tradition
steeped in tradition
Maybe some combination added to tradition
Just a few ideas
hth
a refreshing rustic charm
rooted in tradition
steeped in tradition
Maybe some combination added to tradition
Just a few ideas
hth
22 mins
elemental
although Elementar does exist in German...
33 mins
authentic, archetypal
??
1 hr
ancient roots
Its ancient roots guarantee a historical uniqueness... ;)
This can equally apply to a person.
This can equally apply to a person.
8 hrs
ingenious
my guess
9 hrs
elemental
tribal,
acenstral or primal recepies(origins)
a variation
acenstral or primal recepies(origins)
a variation
2 days 3 hrs
back to basics
or 'the original'
Discussion
One day, I may present this suggestion to my client, but as it would cause a minor earthquake in their workflow, I have little hope of being heard.
Characteristics that do not make sense, however, are those that you would never even associate with the brand in question, in this case Greek spirits. So "unspoilt", for instance, which I remember having used for "urspr�nglich" when talking about regions, is probably not appropriate here.
An additional problem is that none of these descriptors may clash with one another, so if I use "traditional" for "traditionell", the use of "tradition" anywhere else is strongly discouraged. That's why so many adjectives are not available.
Thanks for all ideas anyway, and don't take it too seriously :-).