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sticky strategies

German translation: Strategien zur Nutzerbindung

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:sticky strategies
German translation:Strategien zur Nutzerbindung
Entered by: Jennifer M.

13:00 Dec 21, 2009
English to German translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: sticky strategies
Hallo,

in dem Dokument geht es darum, wie man Kunden durch intelligente Marketing-Strategien an sich "binden" kann.

XXX, XYX and XXYY. These companies are the big online players. To be fair, a variety of factors contributed to their success. But by far the most important ones were tools and strategies that were sticky and viral in nature.

Danke vorab für die Unterstützung!
Jennifer M.
Switzerland
Local time: 13:23
Strategien zur Nutzerbindung
Explanation:
"A sticky site is a place people will visit again"


--------------------------------------------------
Note added at 14 mins (2009-12-21 13:14:51 GMT)
--------------------------------------------------

Strategien, aufgrund denen die Nutzer am Angebot "kleben" bleiben, die also zur Nutzerbindung dienen...
Selected response from:

Kerstin Drexler
Spain
Local time: 13:23
Grading comment
Danke!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +5einprägsame Strategien
Natascha Spinetto
4 +3Strategien zur Nutzerbindung
Kerstin Drexler
4nachhaltig
mrmp
3attraktiv / Attraktivität
Norbert Hermann
3unsere Strategien bleiben bei Ihnen (im Gedächtnis)lange haften
British Diana


Discussion entries: 1





  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
einprägsame Strategien


Explanation:
ganz spontan meine erste Idee ...

Natascha Spinetto
Italy
Local time: 13:23
Works in field
Native speaker of: German
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  erika rubinstein
13 mins
  -> danke, Erika!
agree  Steffen Walter
1 hr
  -> vielen Dank, Steffen
agree  CArcher
2 hrs
agree  Barbara Wiebking
2 hrs
agree  Anja C.
7 hrs
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10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
Strategien zur Nutzerbindung


Explanation:
"A sticky site is a place people will visit again"


--------------------------------------------------
Note added at 14 mins (2009-12-21 13:14:51 GMT)
--------------------------------------------------

Strategien, aufgrund denen die Nutzer am Angebot "kleben" bleiben, die also zur Nutzerbindung dienen...


    Reference: http://homebiztools.com/sticky.htm
Kerstin Drexler
Spain
Local time: 13:23
Specializes in field
Native speaker of: German
PRO pts in category: 8
Grading comment
Danke!

Peer comments on this answer (and responses from the answerer)
agree  transcreator: finde das hier eigentlich am besten
2 hrs
agree  Thomas Hirsch: nutzerbindendes und virales Marketing.
2 hrs
agree  Aniello Scognamiglio (X): und mit Thomas, aber ich würde eher von "kundenbindend" sprechen.
4 hrs
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28 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
attraktiv / Attraktivität


Explanation:
Kennzahlen zur Analyse des Kundenverhaltens einer Website
Stickiness , Slipperiness, Focus

Stickiness
Mit dieser Kennzahl kann die Attraktivität einzelner Bereiche einer Website
gemessen werden 􀀾 lange Verweildauern, hohe Besuchshäufigkeit

http://dict.leo.org/ende?lp=ende&p=8x2MgA&search=Attraktivit...

site stickiness Attraktivität einer Seite


    Reference: http://www.mathematik.uni-ulm.de/sai/ss03/inetsem/src/seitzv...
    Reference: http://www.vwh-verlag.de/vwh/wp-content/uploads/2008/01/seit...
Norbert Hermann
Local time: 12:23
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman
PRO pts in category: 69
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
unsere Strategien bleiben bei Ihnen (im Gedächtnis)lange haften


Explanation:
This possibility is in case your client would like the "sticky" image to be saved.
"Sticky" can be negative in BE- viz a sticky wicket, a sticky patch.

However, the more recent positive meaning is described in DCE thus:
"A sticky website is interesting to the people looking at it and makes them want to look at it for a long period of time."

British Diana
Germany
Local time: 13:23
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Login to enter a peer comment (or grade)

14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
nachhaltig


Explanation:
in den letzten Jahren ein Modewort, noch immer sehr gebräuchlich,
vgl. z.B.
Neu! Nachhaltige Werbung. Die begeistert ...10. Nov. 2008 ... Ab sofort steht mein/unser Know How für nachhaltige Werbung im Vordergrund. „Nachhaltige Werbung. Die begeistert.“ ...
4plusmarketingservice.wordpress.com/.../neu-nachhaltige-werbung-die-begeistert/ -
und viele andere Beispiele; vgl. google

mrmp
Local time: 13:23
Native speaker of: Native in GermanGerman
PRO pts in category: 20
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