Jan 4, 2013 14:45
11 yrs ago
German term

Jetzt entscheiden allein Qualität und Preis!

Non-PRO German to English Marketing Advertising / Public Relations Medicinal product
Es geht weiter:
Jetzt entscheidet die Qualität - nicht die Erstattung.

Hier geht es darum, dass durch das GKV-Modernisierungsgesetz viele früher als Arzneimittel rückerstattungsfähige Produkte nuch aus dem Erstattungskatalog der Krankenkassen gestrichen wurden, und der Hersteller wirbt nun damit, wie oben angegeben.

The English must not be catchy as not used for advertising here but to the point.

TIA
Change log

Jan 4, 2013 15:57: Phoebe Indetzki changed "Level" from "PRO" to "Non-PRO"

Votes to reclassify question as PRO/non-PRO:

Non-PRO (3): philgoddard, 784512 (X), Phoebe Indetzki

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Proposed translations

+4
5 mins
Selected

It's all about quality and price!

don't know about the "jetzt" bit - "more than ever/nowadays/in the current market"?

--------------------------------------------------
Note added at 6 mins (2013-01-04 14:51:44 GMT)
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Especially now, it's all about...
Peer comment(s):

agree philgoddard
1 min
agree Usch Pilz
9 mins
agree 784512 (X) : obviously
12 mins
agree Helen Shiner : I think 'is' covers the 'jetzt'.
3 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks Jonathan. I actually prefer Michael Martin's suggestion but I give Jonathan the points being the first, and the other answers do the refining. "
6 mins

It's quality and price that decide now!

... maybe?

--------------------------------------------------
Note added at 12 mins (2013-01-04 14:57:39 GMT)
--------------------------------------------------

It's quality and price ONLY that decide now! ...
Something went wrong...
+1
14 mins

Noawadays it's all down to quality and price

...not refunds. (which impact on the decision to purchase; that is the inference)
Peer comment(s):

agree Michael Martin, MA : excellent - seems you were quicker!
6 mins
Thanks
Something went wrong...
+1
19 mins

It is (all) down to quality and price now

Or:

"It comes down to quality and price now"
Peer comment(s):

agree Trudy Peters : I'd reverse the order: now it's all down to....
1 hr
Yes, that may be better or at least work equally well
Something went wrong...
19 mins

Quality and price are all that counts now.

or:
Now it all comes down to quality and price.
Now it's all about quality and price.

You could also go with "value for money" instead of "quality and price", especially given the next sentence.
Something went wrong...
21 mins

Now it's quality and price that really count

.. or does that sound too much like 'advert-speak'?
Something went wrong...
+1
1 hr

Quality and price are the only deciding factors at present.

I think this covers all the aspect and gives a punch.
Peer comment(s):

neutral Kim Metzger : Gives a punch? Far from catchy or snappy.
1 hr
agree Helen Shiner : I am not sure about the punch, but as a dry statement of fact, which the Asker seems to want, this is fine. I don't think it would work as an advertising slogan, but that is not being asked for here.
2 hrs
Something went wrong...
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