Glossary entry

English term or phrase:

served market leader

Spanish translation:

líder del mercado objetivo/atendido

Added to glossary by SandraV
Mar 12, 2008 01:34
16 yrs ago
9 viewers *
English term

served market leader

English to Spanish Bus/Financial Business/Commerce (general) Strategy Deployment Fact Sheet
1) AB is recognized as the ***served market leader *** in terms of accuracy and quality of their products

2) AB pricing is competitive with their competition

3) AB market share has not changed significantly in the last eight years

 Domestic market share 60% of $40,000,000
 European market share 10% of $55,000,000
 Asian market share 15% of $65,000,000
 Central and South American market share 0% of $18,000,000

4) Total annual sales volume $39,250,000

5) Domestic sales are through warehouse distributors (40%) and direct OEM accounts (60%)
Change log

Mar 16, 2008 16:28: SandraV changed "Edited KOG entry" from "<a href="/profile/70754">SandraV's</a> old entry - "served market leader "" to ""líder del mercado objetivo/atendido""

Mar 16, 2008 16:29: SandraV changed "Edited KOG entry" from "<a href="/profile/70754">SandraV's</a> old entry - "served market leader "" to ""líder del mercado objetivo/atendido""

Discussion

Anne Smith Campbell Mar 12, 2008:
¿Puede ser un error tipográfico o una traducción anterior de español a inglés no muy buena?... Digo.
Anne Smith Campbell Mar 12, 2008:
Solo consigo relacionarlo con "server" (servidor/proveedor)... junto con OEM-Original Equipment Manufacter (Fabricante Original de Equipo/Equipamiento)... una idea.
Ximena Correa Mar 12, 2008:
He intentado encontrarle darle un significado coherente a "served" pero no logro establecer si quiere decir una empresa disponible, presente en el mercado...No me cuadra con el resto.

Proposed translations

+4
1 hr
Selected

líder del mercado objetivo

Served Market that part of the total market which a company decides to target; also called the Target Market. Servicean intangible product; any product offering that is essentially intangible.
Peer comment(s):

agree Bubo Coroman (X) : sí, o alternativamente "líder del mercado a qué se atiende" dado la similaridad a esta otra pregunta de Sandra http://www.proz.com/kudoz/2469868
1 hr
agree Ximena Correa : Served Market that part of the total market which a company decides to target; also called the Target Market. Servicean intangible product; any product offering that is essentially intangible.
9 hrs
agree Nelida Kreer
21 hrs
agree Egmont
22 hrs
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4 KudoZ points awarded for this answer. Comment: "Muchas gracias, Elly. Gracias a todos."
1 hr

Lider del mercado servido / suplido / alcanzado / abastecido

Pues el truco, Ximena, consiste en que no se trata de 'served" en forma aislada, sino de 'served market'.

Ver: http://www.marketingpower.com/mg-dictionary-view2845.php. En su final remata diciendo: "The overlap between the qualified market and the target market represents the served market."

Es decir, según entiendo, la porción de mercado que es realmente compradora, aquellos a los que se alcanza a venderles, o a servirlos.
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