CAMPAÑAS POR AFINIDAD

English translation: affinity campaigns

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:campañas por afinidad
English translation:affinity campaigns
Entered by: patinba

18:12 Dec 25, 2022
Spanish to English translations [PRO]
Bus/Financial - Media / Multimedia / Mexico
Spanish term or phrase: CAMPAÑAS POR AFINIDAD
The term "afinidad" appears a few times in a PowerPoint presentation summarizing data and goals for a live sports network. I don't know if engagement would be a suitable solution here or if it refers to existing customers (loyal to the brand)? Thank you in advance.

IMPACTAR AL TARGET UNIVERSO Y CAMPAÑAS POR AFINIDAD.

[Table heading] AFINIDAD AL TARGET
[Table columns] AFINIDAD / PENETRACIÓN
INTERNET - 127 / 99,431
REVISTA VIDEO
TV ABIERTA
TV CABLE
PERIÓDICOS
RADIO
PUBLICIDAD EXTERIOR
CINE
jmf
United States
Local time: 11:36
affinity campaigns
Explanation:
Peer-approved solution posted so that it can make it into the glossary, José mistakenly put the right answer as a reference entry (which it isn't).
Selected response from:

patinba
Argentina
Local time: 12:36
Grading comment
Thanks so much!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1affinity campaigns
patinba
4Targeted campaigns
Andrew Bramhall
3 -1attractive campaigns
Lisa Rosengard
Summary of reference entries provided
affinity campaigns
José Patrício
campañas por afinidad
andres-larsen

  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Targeted campaigns


Explanation:
Impact your target audience with targeted campaigns;
'Afinidad' isn't literally quite a perfect synonym for 'affinity' in English; here, it means target customers, with likely empathy for the products in question.

Andrew Bramhall
United Kingdom
Local time: 16:36
Native speaker of: Native in EnglishEnglish
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1 day 18 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
campañas por afinidad
affinity campaigns


Explanation:
Peer-approved solution posted so that it can make it into the glossary, José mistakenly put the right answer as a reference entry (which it isn't).

patinba
Argentina
Local time: 12:36
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Grading comment
Thanks so much!

Peer comments on this answer (and responses from the answerer)
agree  Adrian MM.
51 mins
  -> Thank you!
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
attractive campaigns


Explanation:
I posted a definition of affinity as it might help. It's a close connection marked by community interests with a similarity in nature or character. It includes an attractiveness or a tendency to be drawn toward someone or something,
The presentation in the question is about news media, magazines, open television and journals.

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Note added at 1 day 21 hrs (2022-12-27 15:46:02 GMT)
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As an adjective, 'attractive' means enticing in terms of appearance or character, while it also describes something like a campaign as something which generates or attracts interest. Another example is an attractive opportunity. If something is attractive it can possess the ability to attract or pull public attention or interest.
The reference with the definition explains that an attractive campaign is one which draws attention and attracts our interest. https://www.thefreedictionary.com/attractive
The noun 'attraction' has scientific connotations to do with forces which attract or pull things together like a particular type of metallic element being drawn to a magnet. I suppose the use of the noun 'attraction' or 'affinity' used with the other noun 'campaign' means that the campaign is created and designed to draw public interest and attract attention. The use of 2 nouns together without an adjective is unusual.
https://www.thefreedictionary.com/attraction

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Note added at 1 day 21 hrs (2022-12-27 15:54:04 GMT)
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The question is about a live sport network. It's not definite as to whether it's about efforts to generate public interest or whether it aims to focus on individuals or private clients.

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Note added at 22 days (2023-01-16 21:10:54 GMT) Post-grading
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campaigns by affinity or atttractivenes


    Reference: http://https://www.thefreedictionary.com/affinity
Lisa Rosengard
United Kingdom
Local time: 16:36
Native speaker of: English

Peer comments on this answer (and responses from the answerer)
neutral  Andrew Bramhall: I think you mean 'attractION' ; 'attractive' just means enticing, in terms of appearance;
55 mins

neutral  ormiston: Sorry, this is meaningless here
16 hrs

disagree  insighted: The usual b.....s....t from Ms. Rosengard.
16 days
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Reference comments


17 mins peer agreement (net): +6
Reference: affinity campaigns

Reference information:
What is affinity campaign?
In this type of campaign, two parties – the affinity group (made up of people linked by a common interest or goal) and the business providing the group with a product or service – link their brands in a mutually beneficial way. - https://www.techtarget.com/whatis/definition/affinity-market...
What Is Affinity Marketing? Definition and Strategies for Success
Affinity marketing is a type of marketing that involves a mutually beneficial partnership between two brands. - https://referralrock.com/blog/affinity-marketing/
What Is a Marketing Campaign?
Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. - https://www.investopedia.com/terms/m/marketing-campaign.asp

José Patrício
Portugal
Native speaker of: Native in PortuguesePortuguese
Note to reference poster
Asker: Thanks so much!!


Peer comments on this reference comment (and responses from the reference poster)
agree  philgoddard: This is the answer in my opinion.
3 hrs
agree  Adrian MM.: ought to be posted as an answer to save any more 'wayward' guesses aka pig's ears https://www.proz.com/personal-glossaries/entry/10641367-mark...
3 hrs
agree  ormiston: Should be posted as an answer
4 hrs
agree  Beatriz Ramírez de Haro: Ditto
6 hrs
agree  neilmac
15 hrs
agree  patinba: Please post it as an answer.
17 hrs
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54 mins
Reference: campañas por afinidad

Reference information:
Por qué la afinidad es la clave del éxito de las campañas de marketing
https://www.adlatina.com › marketing
May 26, 2022 — La medición de la afinidad permite a los profesionales del marketing invertir sus dólares en creadores y contenidos que ya han demostrado tener un buen rendimiento con el grupo demográfico objetivo de la marca, así como informar sobre otras áreas de su gasto en marketing.

andres-larsen
Venezuela
Native speaker of: Native in EnglishEnglish
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