That's it

Given the context, I would use CALLING.


Regards,

BSD

I found this text where both terms are used: CALLING AND VOCATION. You will determine which one you prefer. To me, BOTH are correct in your specific context.

Regards,

BSD

Explore Your Vocation
To complement your search for your calling and vocation order the one hour audiotape Find your Calling: Explore Your Vocation in the on-line catalog #3. The tape includes exercises, examples, definition and detailed explanations of the following questions in order to help you live your life with more satisfaction and sense of contribution.

In the search of your calling or vocation (different than an occupation, which has to do more with earning money or satisfying one's ego) involved asking two sets of questions outlined below. Set A will help you explore your the level and uniqueness of your skills, gifts or talents. Set B will help you brain storm what changes you can institute with relative ease in order to operate at a more satisfying level. Set C will take the quest for your calling to the next level by identifying the major aspects which constitute a vocation: gifts, joy, discipline, and needs. (Question #1 and 4 in Set A are similar to questions #1 and 2 in Set C)

é o termo menos pomposo e menos melado e menos errado. "Vocation/calling" são termos de quem "viu a luz e o caminho" - são termos usados para profissões religiosas ou atividades que incluem um auto-sacrifício.
No seu caso, a palavra correta é "dedication"= dedicação. Alguém que faz um grande esforço mas não é um fanático.

Eu traduziria vocação como aptitude.
Encontrei as seguintes explicações no www.dictionary.com:

1. A natural or acquired disposition or capacity for a particular purpose, or tendency to a particular action or effect.
"He seems to have had a peculiar aptitude for the management of irregular troops. --Macaulay."

2.An inherent ability, as for learning; a talent.

dominant desire or inclination that determines one's choice - Webster (Hope it helps!)

Uma vez que se trata de Propaganda da cidade eu usaria uma expressão mais forte e menos palavras...

Cascavel was builded by natives and their power of work!

Experiencia em Marketing

Vivian : )

A word for word translation is not possible here and does not convey what the writer meant.

neste caso para mim "vocacao" esta se referindo ao talento e dedicacao que o povo doou para construir a cidade. Espero que ajude.