Glossary entry

English term or phrase:

adcept

Italian translation:

idea, spunto, proposta

Added to glossary by Giorgia P
Apr 8, 2005 22:26
19 yrs ago
English term

adcept

English to Italian Other Other
Adcepts for research on new products

Seguono una serie di "adcepts" per i nuovi prodotti in questione (sono brevi presentazioni di stampo pubblicitario).
Adcepts sono "idee, spunti"? Oppure?
Grazie!
Proposed translations (Italian)
4 idea
4 idee, spunti, ...

Proposed translations

9 hrs
Selected

idea

idee, idee prototipo

5. Use these brainstorming sessions to help generate adcepts (hypotheses, prototype ideas, claims, surprising facts) for consumer research.
6. Select the most telling adcepts and test them on the consumer. Adcept testing always enriches USP development because it contributes to a more interactive kind of research.
http://adtimes.nstp.com.my/archive/june18a.htm

just a few ideas or “adcepts”

http://www.ipsos-insight.com/pdf/Ipsos-Insight_CopyTesting.p...
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4 KudoZ points awarded for this answer. Comment: "Grazie ad entrambi (ho optato per "idea")"
9 hrs

idee, spunti, ...

.. Use these brainstorming sessions to help generate adcepts (hypotheses, ...
Select the most telling adcepts and test them on the consumer. ...
adtimes.nstp.com.my/archive/june18a.htm

Once your concepts are well-defined and narrowed down tojust a few ideas – or “adcepts”–you may still have some important strategic questions to address prior to full copydevelopment.
www.ipsos-insight.com/pdf/Ipsos-Insight_CopyTesting.pdf

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