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Glossary entry

English term or phrase:

major national accounts

English answer:

the most important domestic customers

Added to glossary by William Stein
Dec 20, 2003 15:40
20 yrs ago
1 viewer *
English term

major national accounts

English Bus/Financial
• Assume authority for the management of existing major national accounts across the UK; whilst seeking new sales and marketing opportunities
• Responsibility to meet sales plans and business objectives to ensure continental growth of UK operations.
• Close to cooperation with the technical and sales support team in the German headquarters, ensuring the rapid resolution of problems and capitalising on opportunities.

Responses

+1
2 hrs
Selected

The most important domestic customers

Major accounts or key accounts usually refers to a company's most important clients. The "major" refers to how important the customer is to the company, not to how big the customer is. I also think National means "domestic", versus international. It doesn't matter if they have branches nationwide (all over the country) or not.

MGA - Michael Gregg Agency; About Us
... client relationships. We have served three important clients for nearly 10 years and several other major accounts for over 5 years. ...
www.donet.com/~mgregg/docs/aboutus.html - 23k - Cached - Similar pages

Key Personnel in Government Research - Decision Analyst
... Mr. Riggins has managed dozens of major accounts at Decision Analyst. ... analyses or consulting services for a wide range of important clients at Decision Analyst ...
www.decisionanalyst.com/Services/KeyPersonnel.asp
Peer comment(s):

agree GingerR : marketing talk :-)
5 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thank you. finest regards, aivo roos (mr) estonia"
+3
5 mins

customers whose business is nationwide

accounts meaning customers, nationwide meaning these customers has offices all over the country.

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Note added at 16 mins (2003-12-20 15:56:58 GMT)
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oops...make that have offices all over the UK
Peer comment(s):

agree NancyLynn
2 mins
agree Denyce Seow : with offices all over UK...
6 mins
precisely
agree Empty Whiskey Glass
2 hrs
Something went wrong...
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