Sep 3, 2007 12:54
17 yrs ago
English term
DELVING into DETAIL
Native in: Russian 
Works in: English to Russian, Russian, Russian to English, and 2 more.
cannot be a player in that market
English
Marketing
Marketing
Lot of people like wood drums, they like the look and sound of it, but Remo’s was different and they just clung to that philosophy that they have something that was unique. They don’t want play the price war with Yamaha and Pearl and nor do they want to. They just want to have a broad range of instruments. They are manufacturing in California, not manufacturing in China or Indonesia, so the hardware is around 70% the cost of the drum set. If a company doesn’t make their own hardware, they cannot be a player in that market and Remo don’t make their own hardware. Remo are just happy to do their thing.
Dear English speakers!
Please help me understand - there seems to be something tricky in the parapraph. It's about Remo who chiefly make drum heads and drum shells (and sometimes drum kits).
"If a company doesn’t make their own hardware, they cannot be a player in that market and Remo don’t make their own hardware".
But Remo IS a player in the market, and a well-known one. I just can't see the point, it's seems somewhat contradictory to me. Also, it says "Remo don’t make their own hardware", but right above it says: "They are manufacturing in California, not manufacturing in China or Indonesia, so the HARDWARE is around 70% the cost of the drum set". So I really can't understand whether they really don't make their own hardware, and even if they don't, they are still a player in the market - so why does it say they can't be one?
I'm kind of perplexed... :-(
Dear English speakers!
Please help me understand - there seems to be something tricky in the parapraph. It's about Remo who chiefly make drum heads and drum shells (and sometimes drum kits).
"If a company doesn’t make their own hardware, they cannot be a player in that market and Remo don’t make their own hardware".
But Remo IS a player in the market, and a well-known one. I just can't see the point, it's seems somewhat contradictory to me. Also, it says "Remo don’t make their own hardware", but right above it says: "They are manufacturing in California, not manufacturing in China or Indonesia, so the HARDWARE is around 70% the cost of the drum set". So I really can't understand whether they really don't make their own hardware, and even if they don't, they are still a player in the market - so why does it say they can't be one?
I'm kind of perplexed... :-(
Change log
Sep 6, 2007 03:38: Fabio Descalzi changed "Field (specific)" from "Other" to "Marketing"
Responses
+4
38 mins
Peter Shortall
United Kingdom
United Kingdom
Native in English
&
English
Works in field
United Kingdom
Legal / Business / Government
Native in: English
Works in: Romanian to English, Russian to English, French to English
Related KudoZ points
:
4
Selected
cannot be a player in the *hardware* market
I see, I think I've got it now. The writer is making a distinction between *two* separate markets: the drum kit market, in which Remo *is* a player, and the hardware market, in which it is *not* a player. "That market" means "the hardware market" (it's implied). In other words, although Remo manufactures the drums themselves, it doesn't make the metal equipment that accompanies them - as in the pictures here:
http://www.scaredboy.com/ebay/images/Hardware_Group.jpg
and here:
"The new Catapult Linear Motion Bass Drum Pedal (model #GCLMSP) represents the latest Gibraltar innovation that shows the company's dedication to, and leadership of, the **drum hardware** market."
http://musicix.net/index.php?/archives/2693-Gibraltar-Introd...
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Note added at 1 hr (2007-09-03 13:55:23 GMT)
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And presumably, Remo buy in the hardware for their drum sets from local suppliers in or near California (which is why these components are more expensive than they would be in China/Indonesia). "They are manufacturing..." means that Remo makes *drum sets*, but the hardware components are supplied to Remo by other companies. This is why there are two separate markets here - one for drum kits/sets, and another one for drum hardware.
http://www.scaredboy.com/ebay/images/Hardware_Group.jpg
and here:
"The new Catapult Linear Motion Bass Drum Pedal (model #GCLMSP) represents the latest Gibraltar innovation that shows the company's dedication to, and leadership of, the **drum hardware** market."
http://musicix.net/index.php?/archives/2693-Gibraltar-Introd...
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Note added at 1 hr (2007-09-03 13:55:23 GMT)
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And presumably, Remo buy in the hardware for their drum sets from local suppliers in or near California (which is why these components are more expensive than they would be in China/Indonesia). "They are manufacturing..." means that Remo makes *drum sets*, but the hardware components are supplied to Remo by other companies. This is why there are two separate markets here - one for drum kits/sets, and another one for drum hardware.
Peer comment(s):
| agree |
Bernhard Sulzer
: I read it as Remo cannot but also is not interested in being a player in the hardware market (even though that might make their products more exp.) They just want to do their own thing = provide unique products w. their way of getting components/hardware
1 hr
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Yes, that's what it then goes on to say - thanks
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| agree |
BusterK
2 hrs
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Thanks
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| agree |
Alfa Trans (X)
1 day 4 hrs
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| agree |
Elena Aleksandrova
1 day 7 hrs
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4 KudoZ points awarded for this answer.
Comment: "Thank you very much for your help Peter! I guess you’re absolutely right. Thanks everybody!!! "
+1
5 mins
Michael Powers (PhD)
United States
United States
Native in English
&
English
United States
US Court Cert. 1980 Ph.D. 1981
Native in: English
Works in: Spanish to English, Portuguese to English, English to Spanish, and 2 more.
Related KudoZ points
:
20
(as a general rule) cannot be one of the participants in the market
They are emphasizing the fact that even though Remo does not make its own hardware, contrary to the accepted norm, it is still a player in the market. At least that is my understanding.
Mike :)
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Note added at 6 mins (2007-09-03 13:01:22 GMT)
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I believe it is written this way on purpose precisely to produce the type of shock and awe it produced in you. This cannot be done ... this is done. Then the reader says, what? Where is the logic? That way they emphasize what they did - the impossible.
Mike :)
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Note added at 6 mins (2007-09-03 13:01:22 GMT)
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I believe it is written this way on purpose precisely to produce the type of shock and awe it produced in you. This cannot be done ... this is done. Then the reader says, what? Where is the logic? That way they emphasize what they did - the impossible.
2 hrs
Remo does not compete in the drum hardware market
From your given paragraph, it simply means: Remo does NOT compete in the "drum 'hardware' manufacturing" market; Remo DOES compete in the "actual-drum manufacturing" market. Therefore, it is a player only in the actual-drum manufacturing market, and not the drum-hardware manufacturing market.
If Remo were to market its drums as "complete" sets, it would have to buy the hardware attachments from other suppliers.
If you're a drummer, you'll know that drums are the actual drum instruments themselves and not the whole drum apparatus that we're so used to seeing on stage at a concert. Hardware are the metal parts which you can attach and position the insturments together. Hardware is a whole market in itself. These parts are usually chrome plated, black, or gold-plated (not 'actual gold' unless you have the money). For example, in a complete drum set, you'll have many other parts which aren't the actual drum instruments: hi-hat stand, tom arms, floor tom legs, cymbal stands and boom arms, snare stand, throne, kick pedals, nuts and bolts and the likes. Some players (like Tommy Lee and Neil Pearl) have fancy drum cages which they can attach their "drums" to; these are elaborate expensive hardware which can cost more than the actual drums themselves.
Sorry, I wrote too much. I kinda got carried away.
If Remo were to market its drums as "complete" sets, it would have to buy the hardware attachments from other suppliers.
If you're a drummer, you'll know that drums are the actual drum instruments themselves and not the whole drum apparatus that we're so used to seeing on stage at a concert. Hardware are the metal parts which you can attach and position the insturments together. Hardware is a whole market in itself. These parts are usually chrome plated, black, or gold-plated (not 'actual gold' unless you have the money). For example, in a complete drum set, you'll have many other parts which aren't the actual drum instruments: hi-hat stand, tom arms, floor tom legs, cymbal stands and boom arms, snare stand, throne, kick pedals, nuts and bolts and the likes. Some players (like Tommy Lee and Neil Pearl) have fancy drum cages which they can attach their "drums" to; these are elaborate expensive hardware which can cost more than the actual drums themselves.
Sorry, I wrote too much. I kinda got carried away.
Discussion