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Glossary entry

French term or phrase:

ingénierie marketing

English translation:

marketing engineering

Added to glossary by Adam Lankamer
Mar 6, 2007 10:09
17 yrs ago
French term

ingénierie marketing

French to English Bus/Financial Marketing
Installée depuis 7 ans au bord du Golfe du Morbihan, CELTIPHARM, entreprise vannetaise ***d’ingénierie marketing***/ventes spécialisée en santé-expert en pharmacie, emploie une cinquantaine de personnes.

Don't get the meaning of "ingénierie" here...
Proposed translations (English)
4 +4 marketing engineering

Discussion

Terry Richards Mar 6, 2007:
Sadly, yes.
Fiona McBrearty (asker) Mar 6, 2007:
so, Terry, even though there is no engineering connection, one would still speak of "engineering" in English?
Terry Richards Mar 6, 2007:
The reason you don't see the engineering connection is because there isn't one! It's a phrase used by marketting people to try and give the impression that they know what they are doing :)

Proposed translations

+4
3 mins
Selected

marketing engineering

for definitions look here http://tinyurl.com/yu7h98
Peer comment(s):

agree Marc Glinert : Hi Adam - sounds fair enough to me
4 mins
agree Terry Richards
7 mins
agree Vicky Papaprodromou
36 mins
agree gabuss
7 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "OK then! Thanks"
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