Glossary entry (derived from question below)
English term or phrase:
pull through
Spanish translation:
el nivel de iniciativa del cliente
Added to glossary by
Bubo Coroman (X)
Oct 25, 2007 12:00
16 yrs ago
18 viewers *
English term
Localisation, games, marketing, business
Native in: Spanish (Variant: Standard-Spain) 
Works in: English to Spanish, French to Spanish, Spanish, and 1 more.
Pull through
English to Spanish
Marketing
Marketing
The document I am translating into European Spanish talks about a new plan that a shipping company is going to impement to get more business from their clients and therefore increase their revenue.
The term "pull through" appears in the following sentences:
"Improved pull through which will generate an additional incremental revenue."
"Pull Through: Promised vs. Actual during 1st three months of shipping."
My initial feeling was that it meant something like "influencia" o "atracción", as in influencing the client to purchase more of your services or attracting him to them, but the second sentence has me confused. Any help will be very appreciated.
Thank you in advance,
Silvia
The term "pull through" appears in the following sentences:
"Improved pull through which will generate an additional incremental revenue."
"Pull Through: Promised vs. Actual during 1st three months of shipping."
My initial feeling was that it meant something like "influencia" o "atracción", as in influencing the client to purchase more of your services or attracting him to them, but the second sentence has me confused. Any help will be very appreciated.
Thank you in advance,
Silvia
Proposed translations
(Spanish)
Change log
Oct 25, 2007 20:45: Bubo Coroman (X) Created KOG entry
Proposed translations
27 mins
Selected
improved pull through > mejoras en el nivel de iniciativa del cliente (please see definition below)
Here is a definition of "pull through" as applied to distribution:
"Pull or Pull-through distribution - supply-chain action initiated by the customer. Traditionally, the supply chain was pushed; manufacturers produced goods and "pushed" them through the supply chain, and the customer had no control. In a pull environment, a customer's purchase sends replenishment
information back through the supply chain from retailer to distributor to manufacturer, so goods are "pulled" through the supply chain."
http://www.scvisions.com/articles/glossary.PDF
The meaning may be different in the context of shipping, but perhaps you can adapt this definition to your context.
In the second piece of context, where it says "promised", I assume this means promises by customers to use the company for their business needs, i.e. "pull" these needs "through" the company.
"Pull or Pull-through distribution - supply-chain action initiated by the customer. Traditionally, the supply chain was pushed; manufacturers produced goods and "pushed" them through the supply chain, and the customer had no control. In a pull environment, a customer's purchase sends replenishment
information back through the supply chain from retailer to distributor to manufacturer, so goods are "pulled" through the supply chain."
http://www.scvisions.com/articles/glossary.PDF
The meaning may be different in the context of shipping, but perhaps you can adapt this definition to your context.
In the second piece of context, where it says "promised", I assume this means promises by customers to use the company for their business needs, i.e. "pull" these needs "through" the company.
4 KudoZ points awarded for this answer.
Comment: "Thank you everyone for their answers. I think Deborah's is the most appropriate for this document."
+1
9 mins
Michael Powers (PhD)
United States
United States
Native in English
United States
US Court Cert. 1980 Ph.D. 1981
Native in: English
Works in: Spanish to English, Portuguese to English, English to Spanish, and 2 more.
Related KudoZ points
:
90
llevar a cabo; realizar
Noun pull through has 1 sense
1. pull-through - cleaning implement consisting of an oily rag attached by a cord to a weight; is pulled through the barrel of a rifle or handgun to clean it
--1 is a kind of cleaning implement
Verb pull through has 2 senses
1. survive, pull through, pull round, come through, make it - continue in existence after (an adversity, etc.); "He survived the cancer against all odds"
--1 is one way to get the better of, overcome, defeat
Sample sentence:
The business is going to pull through
2. save, carry through, pull through, bring through - bring into safety; "We pulled through most of the victims of the bomb attack"
Sample sentences:
Somebody ----s something
Somebody ----s somebody
Something ----s somebody
Oxford
en el sentido de "carry through"
acepción "b" en este caso
carry through
1 [v + o + adv] [v + o + prep + o] (enable to survive): it was this thought that carried us through esta idea fue la que nos sostuvo durante la prueba; enough supplies to carry them through the winter
suficientes provisiones que les permitan sobrevivir el invierno; her spiritual strength carried her through her illness su fortaleza espiritual la ayudó a sobrellevar la enfermedad
2 [v + o + adv, v + adv + o] (bring to completion) ‹ plan › llevar a cabo or a término, ejecutar; ‹ reform › realizar*, llevar a cabo or a término; ‹ idea › poner* en práctica
Mike :)
1. pull-through - cleaning implement consisting of an oily rag attached by a cord to a weight; is pulled through the barrel of a rifle or handgun to clean it
--1 is a kind of cleaning implement
Verb pull through has 2 senses
1. survive, pull through, pull round, come through, make it - continue in existence after (an adversity, etc.); "He survived the cancer against all odds"
--1 is one way to get the better of, overcome, defeat
Sample sentence:
The business is going to pull through
2. save, carry through, pull through, bring through - bring into safety; "We pulled through most of the victims of the bomb attack"
Sample sentences:
Somebody ----s something
Somebody ----s somebody
Something ----s somebody
Oxford
en el sentido de "carry through"
acepción "b" en este caso
carry through
1 [v + o + adv] [v + o + prep + o] (enable to survive): it was this thought that carried us through esta idea fue la que nos sostuvo durante la prueba; enough supplies to carry them through the winter
suficientes provisiones que les permitan sobrevivir el invierno; her spiritual strength carried her through her illness su fortaleza espiritual la ayudó a sobrellevar la enfermedad
2 [v + o + adv, v + adv + o] (bring to completion) ‹ plan › llevar a cabo or a término, ejecutar; ‹ reform › realizar*, llevar a cabo or a término; ‹ idea › poner* en práctica
Mike :)
17 mins
Carlos Segura
United Kingdom
United Kingdom
Native in English
&
Spanish
Works in field
United Kingdom
Technical Translator & Engineer
Native in: Spanish 
, English
Works in: English to Spanish, Spanish to English, French to Spanish, and 1 more.
Related KudoZ points
:
12
realización / conversión
Parece que es un coeficiente que relaciona las previsiones de facturación/negocio ("promised") con la facturación/negocio eventualmente realizada ("actual").
Con este contexto, se me ocurren estas dos posibles opciones.
Saludos.
Con este contexto, se me ocurren estas dos posibles opciones.
Saludos.
21 mins
Margarita Ezquerra (Smart Translators, S.L.)
Spain
Spain
Native in Spanish
Spain
Margarita Ezquerra (Smart Translators, S.L.)
Accredited translators 20 yrs experience
Native in: Spanish
Works in: English to Spanish, Spanish to English, French to Spanish
Related KudoZ points
:
396
proceso de recuperación / recobro
Suerte
29 mins
Rocio Barrientos
Bolivia
Bolivia
Native in Spanish
Specializes in field
Bolivia
Social Scientist, MBA - Ph.D.(c)
Native in: Spanish
Works in: English to Spanish, Spanish to English, Spanish
Related KudoZ points
:
79
promoción desde la compañia
Hola
Es una estrategia, una forma de márketing, es un concepto de adm. de empresas.
Es el jalón que dan los ejecutivos, etc. a X productos ... mejorando desde la compañia...
http://www.pharmrep.com/pharmrep/article/articleDetail.jsp?i...
comprehensive pull-through strategy and. supporting tactics. The approach was. systematically tested through a series of ...
www.fairisaac.com/NR/rdonlyres/A3F21311-A1CA-4943-955A-768D...
Develop a "pull-through" strategy to generate consumer awareness and trial. Trade promotion alone is not enough to reach the required critical mass of sales ...
www.naturalproductsinsider.com/articles/470/470_9c1busstr.h... -
Es una estrategia, una forma de márketing, es un concepto de adm. de empresas.
Es el jalón que dan los ejecutivos, etc. a X productos ... mejorando desde la compañia...
http://www.pharmrep.com/pharmrep/article/articleDetail.jsp?i...
comprehensive pull-through strategy and. supporting tactics. The approach was. systematically tested through a series of ...
www.fairisaac.com/NR/rdonlyres/A3F21311-A1CA-4943-955A-768D...
Develop a "pull-through" strategy to generate consumer awareness and trial. Trade promotion alone is not enough to reach the required critical mass of sales ...
www.naturalproductsinsider.com/articles/470/470_9c1busstr.h... -
+1
1 hr
movimientos/operaciones cumplidas
Creo que la expresión se refiere al aumento de la eficiencia operativa como forma de incrementar las ganancias. En la segunda parte compara los movimientos o embarques comprometidos contra los realmente cumplidos.
Discussion