Glossary entry

English term or phrase:

in-store fixtures

Spanish translation:

presentaciones/exposiciones en la tienda

Added to glossary by Marian Martin (X)
Nov 2, 2007 02:35
16 yrs ago
14 viewers *
English term

in-store fixtures

English to Spanish Marketing Marketing mobile devices retail selling
In the XXX Get Curious! training program the tools provided include:

The XXX New Way of Selling

Tools for selling experiences:
Communication and influencing: How to communicate with the customer and influence him/her

Product knowledge: How to use XXX devices?

Using XXX in-store fixtures
Proposed translations (Spanish)
4 +7 accesorios/adornos en el/del interior de la tienda
Change log

Nov 16, 2007 17:50: Marian Martin (X) Created KOG entry

Nov 16, 2007 17:52: Marian Martin (X) changed "Edited KOG entry" from "<a href="/profile/688852">Marian Martin (X)'s</a> old entry - "in-store fixtures"" to ""accesorios/presentación/exposición en tienda""

Discussion

Eduardo López (asker) Nov 5, 2007:
más contexto Me gustaría que vieran el término con un contexto mayor. Me parece que en este caso "fixtures" se refiere a un área o instalaciones, dentro de una tienda de celulares, designada para vender una cierta línea de productos, en este caso dispositivos celulares multimedia. Gracias

Tell briefly about XXX Premium Partner concept: XXX provides Nokia Nseries in-store fixtures, live devices, and sales training. This is the first training session for the sales training.

If the customer is at the fixture, he/she has already shown interest towards Nseries. Try always contacting everyone at the Nseries fixtures.

Proposed translations

+7
3 mins
Selected

accesorios/adornos en el/del interior de la tienda

Una sugerencia.Suerte!

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Note added at 4 mins (2007-11-02 02:40:35 GMT)
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Tambien: elementos decorativos.

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Note added at 3 days20 hrs (2007-11-05 22:41:37 GMT)
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Hola Eduardo, por lo que comentas y el nuevo contexto, creo que podría referirse a un lugar o instalación dentro de la tienda, aunque más específicamente podría referirse a un encuentro, presentación, o exposición que tiene lugar en la tienda, en el sentido de "display".Te adjunto unas referencias que he encontrado, espero que te sirvan.Saludos y suerte.
WILKES-BARRE, Pa. -- Fixturing and all things point-of-purchase (P-O-P) are vital to any store's performance, according to executives at Trion Industries Inc. With as much as 70% of retail buying decisions made at the shelf edge, the fixtures and resulting presentation of product are paramount to closing the sale, moving product into customers' shopping carts and making an adequate profit.
http://findarticles.com/p/articles/mi_hb3007/is_200506/ai_n1...
Melanie Ginavan Artezen Bloomington, IL When my dad and I designed our shelving and display fixtures, we built in storage at the ...
http://findarticles.com/p/articles/mi_hb4733/is_200511/ai_n1...
http://www.babelpoint.com/1/?l=2&w=display

Peer comment(s):

agree Terry Burgess : Yep!...definitely:-)
6 mins
Thanks, Terry!
agree Bubo Coroman (X) : sí, fixtures son instalaciones fijas
44 mins
Muchas gracias, Deborah!
agree Lydia De Jorge
44 mins
Thank you, Lydia!
agree Tomás Cano Binder, BA, CT : accesorios...
3 hrs
Muchas gracias Tomás!
agree Darío Giménez : accesorios
6 hrs
Muchas gracias, emegel
agree David Girón Béjar
12 hrs
Muchas gracias, David!
agree Rocio Barrientos
22 hrs
Muchas gracias, Rocío!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
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