Glossary entry

español term or phrase:

imagen reputacional

inglés translation:

reputational image

Added to glossary by Nikki Graham
Jul 8, 2008 15:10
15 yrs ago
2 viewers *
español term

imagen reputacional

español al inglés Mercadeo Mercadeo / Estudios de mercado
An interesting one, this...

It's for a presentation about pharmaceutical companies and how they are viewed by chemist's, doctors and general public:

Regarding the opinions of chemist's, the text says: "La imagen reputacional de los laboratorios está muy influida por la vivencia del servicio que reciben"

UK English, please

Thanks!
Change log

Jul 10, 2008 22:29: Nikki Graham changed "Edited KOG entry" from "<a href="/profile/99014">Comunican's</a> old entry - "imagen reputacional"" to ""reputational image""

Proposed translations

+1
14 minutos
Selected

reputational image

I fear that this may be new market research speak creeping up on us.

Please see ref below.

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Note added at 16 mins (2008-07-08 15:27:29 GMT)
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and EU speak

http://ec.europa.eu/enterprise/services/business_related_ser...
Peer comment(s):

agree Andy Watkinson : If we can talk about "Reputational risk", why not....? ;-)
6 minutos
even if it does sound nasty
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4 KudoZ points awarded for this answer. Comment: "From my Google search, this unwieldy term does appear to be used and since it is closest to the actual Spanish text, I have used it. But what a dreadful piece of "marketing research creep" as you put it! Thank you!"
+6
3 minutos

public image / reputation

:)
Peer comment(s):

agree Robert Mota : reputation
13 minutos
thanks
agree Marcelo González : Perhaps even a combination of the two, i.e., "the (public) image and reputation of..." // in the end, this is what is meant and would sound perfectly natural. :-)
26 minutos
thanks
agree Egmont
28 minutos
thanks
agree Carol Chaparro
35 minutos
thanks
agree eloso (X)
4 horas
thanks
agree Maru Villanueva
7 horas
gracias
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4 minutos

reputable image

cheers
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5 minutos

the laboratories' reputation/the laboratories and its reputation

sug
Something went wrong...
12 minutos

impression regarding the reputation

another option!
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+1
29 minutos

image

Can you not just use 'image'as it's understood from the context that they are talking about reputation?

""The image they have of the laboratories is highly/very much/greatly influenced by....""

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Note added at 41 mins (2008-07-08 15:52:09 GMT)
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We were particularly keen to talk to older people in hospital who may need our services, but have not taken them up or made contact with the Department. This may be related to ***the image they have of Social Services** and we were interested to obtain patients’ views. The information provided will assist us in improving the way in which Social Services are designed and delivered.
http://www.eastsussex.gov.uk/NR/rdonlyres/0041CA36-1894-46E9...


“Occupiers, passengers and visitors from all over the world, get their first impressions as they enter the Dover Harbour Board. Cleaning standards greatly affect ***the image they have of the port and the company***. Our task is to ensure that the customer experience is a pleasant one and our Kimberly-Clark Professional Golden Service Award 2005 for the Transport Sector shows that we have achieved this.” PAUL LOMAX, GENERAL MANAGER FOR THE DOVER HARBOUR BOARD.
http://www.goldenserviceawards.net/uk/?PageRequest=testimoni...


Class action litigation has the potential to severely damage the **image customers have of a company (brand)**, often with calamitous consequences for its strategy.
http://www.emeraldinsight.com/Insight/viewContentItem.do;jse...


Position refers to ***the image customers have of
your business***. The secret is to create a business
image that acts as a natural magnet for your...
http://www.cse.gov.bc.ca/reportspublications/publications/hb...
Peer comment(s):

agree Dave 72 : Think "the image they have...." would work just fine
1 hora
Thanks Dave!
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1 hora

reputation

Just as Lisa says...why use both words when either one works fine on its own?
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