Glossary entry

German term or phrase:

in neue Bahnen lenken

English translation:

to get on the right track

Added to glossary by shirkya2002
Aug 4, 2009 05:43
14 yrs ago
1 viewer *
German term

in neue Bahnen lenken

German to English Marketing Idioms / Maxims / Sayings
Das Tuersystem lenkt Glaswände buchstäblich in neue
Bahnen.

The text is technical but the use of language is literary. Please help!
Change log

Aug 4, 2009 08:40: Steffen Walter changed "Field" from "Art/Literary" to "Marketing"

Discussion

Annett Kottek (X) Aug 4, 2009:
More context? Hi Shrikant, can you explain a little more what happens with the glass doors/walls? One might suggest 'it literally breaks new ground' but glass and breakage the same sentence would have uncalled-for associations.

Proposed translations

+2
1 hr
Selected

to get on the right track

Just a suggestion - this might work here to pick up the double entendre - technical and literary.

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Note added at 1 hr (2009-08-04 07:24:32 GMT)
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I assume your text is a marketing text for a door company...?
Peer comment(s):

agree Henry Schroeder : yes, nice, guide might also be good.
10 mins
Thanks, Henry!
agree Lancashireman : The client's use of 'buchstäblich' suggests that they will be really disappointed if the image is not retained.
10 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "thx"
+1
18 mins

opens up a totally new world

My pure guess, but I think this Door System which is new or innovative leads the wall made of glass or mirrors literally opens up a completely new world regarding the door system which was not available in the past (i.e. a new invention).
Peer comment(s):

agree Dzasmin
1 hr
Thank you Dzasmin
Something went wrong...
+1
1 hr

to point into a completely new direction

The door system guides glass walls literally into a completely new direction
Peer comment(s):

agree jccantrell : This is how I might phrase it. ".. moves glass walls in a ..."
7 hrs
neutral Lancashireman : *into* a direction?
10 hrs
Something went wrong...
6 hrs

[opening up] new possibilities

The door system is, quite literally, opening up new possibilities for.....

I think something that alludes to 'opening' is appropriate here and possibilities is broad enough to cover both the technical and the marketing arena.
Something went wrong...
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