Da Inglese a Italiano Marketing Marketing/Ricerche di mercato Outbound marketing

Campaigns can be organized in hierarchies so that marketing initiatives can be related to one another and campaign data can be rolled up to the **Parent campaign**

The Campaign Hierarchy related list contains aggregate statistics for a **parent campaign** and all the campaigns below it in the campaign hierarchy.

Distributor/Dealer GTM:
Dealer Base: Annual base business expected from dealer
Dealer Penetration: Incremental business from existing dealer
Dealer Conversion: Tracks net new dealers
Distributor Base: Annual base business expected from distributor, loaded on an annual basis
Distributor Penetration: Incremental business from existing distributor
Distributor Conversion: Tracks net new distributor
Distributor **Child**: Opportunities related to distributor orders and corresponding **parent opportunities** (base, conversion, or penetration), created systematically
OEM GTM:
OEM Base: Annual base business expected from OEM
OEM Penetration: Incremental business from existing OEM
OEM Conversion: Tracks net new OEM
OEM **Child**:
Opportunities related to OEM orders and corresponding **parent opportunities** (base, conversion, or penetration)

Penetration - Should be created when there is a potential for incremental business above and beyond the Base Opportunity
Conversion - Should be created when there is a potential to convert a Prospect Account to a Customer Account and start realizing revenue.
**Child** - Never manually created; only created by the System during integration; when a Purchase Order comes in a corresponding **Child Opportunity** is created and is related to a Base, Conversion, or Penetration Opportunity depending on the related Products and Opportunity Amount

Le frasi che ho postato sono vari estratti dal mio testo.
Ho trovato che in informatica si traducono "padre/figlio". Es. parent process = processo padrea, child process = processo figlio
Ma qui ho qualche difficoltà ad applicare lo stesso concetto.
In realtà in prima battuta avevo tradotto "campagna madre". Poi avendo trovato questo riscontro mi è sorto il dubbio.