Glossary entry (derived from question below)
French term or phrase:
carte comptoir
English translation:
counter card
Added to glossary by
Rachel Braff
- The asker opted for community grading. The question was closed on 2015-01-31 12:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
Jan 28, 2015 11:53
9 yrs ago
French term
carte comptoir
French to English
Marketing
Cosmetics, Beauty
Votre prépack contient:
Présentoir de comptoir
Carte comptoir
(etc.)
The three lines (and more) are from the source text.
This is a cosmetics company from France which does business in Canada. They are sending pre-packs to cosmetics counters in pharmacies in Canada and are describing the contents.
Your pre-pack contains:
Counter display/countertop display
Counter card???????
"CARTE" is what I do not understand.
"Card" does not make much sense.
Other possibilities for translating "carte" are "menu", "map", "board". Do any of these have a special meaning in cosmetics marketing? I've been googling but getting nowhere.
Thanks in advance.
Présentoir de comptoir
Carte comptoir
(etc.)
The three lines (and more) are from the source text.
This is a cosmetics company from France which does business in Canada. They are sending pre-packs to cosmetics counters in pharmacies in Canada and are describing the contents.
Your pre-pack contains:
Counter display/countertop display
Counter card???????
"CARTE" is what I do not understand.
"Card" does not make much sense.
Other possibilities for translating "carte" are "menu", "map", "board". Do any of these have a special meaning in cosmetics marketing? I've been googling but getting nowhere.
Thanks in advance.
Proposed translations
(English)
| 4 +4 | counter cards |
Rachel Braff
|
| 3 | point-of-purchase display |
Irene Chalmers Preire
|
| 3 | counter advertising stand |
Terry Richards
|
References
| Flyer, maybe? |
Ana Vozone
|
Change log
Feb 1, 2015 19:35: Rachel Braff Created KOG entry
Proposed translations
+4
49 mins
Rachel Braff
United States
United States
Native in English
Works in field
United States
Word-loving native English speaker
Native in: English
Works in: French to English, English
Related KudoZ points
:
4
Selected
counter cards
This link from a graphic art website uses the term to describe stand-up displays that you would see on a cosmetics counter (look at "carte comptoir" in the upper right-hand side of the page).
http://www.trans-graphique.com/portfolio-four-column.php#pre...
A quick search in English for "counter display" and "counter card" make me lean toward calling them "counter cards", since "counter display" seems used more to describe the whole set-up with actual sample products also displayed.
http://www.butterflies-healthcare.co.uk/blog/our-brands/eye-...
--------------------------------------------------
Note added at 51 mins (2015-01-28 12:45:05 GMT)
--------------------------------------------------
Re-reading your question, I see that counter displays are included as a separate item, so I would definitely go with "counter card" in that case. If you do an image search for "cosmetics counter display" you'll see examples that will make sense of what they're talking about.
http://www.trans-graphique.com/portfolio-four-column.php#pre...
A quick search in English for "counter display" and "counter card" make me lean toward calling them "counter cards", since "counter display" seems used more to describe the whole set-up with actual sample products also displayed.
http://www.butterflies-healthcare.co.uk/blog/our-brands/eye-...
--------------------------------------------------
Note added at 51 mins (2015-01-28 12:45:05 GMT)
--------------------------------------------------
Re-reading your question, I see that counter displays are included as a separate item, so I would definitely go with "counter card" in that case. If you do an image search for "cosmetics counter display" you'll see examples that will make sense of what they're talking about.
Note from asker:
| Thank you! This seems right, and your references support your answer nicely. Great research. I had tried googling "counter card" but was getting nowhere. |
4 KudoZ points awarded for this answer.
Comment: "Thank you."
37 mins
Irene Chalmers Preire
France
France
Native in English
France
Le sens et l'esprit
Native in: English (Variants: UK, British, US, French, Scottish)
Works in: French to English, English to French
point-of-purchase display
Could it be in-house advertising? I was thinking of the glossy kind of thing that you see on counters, in windows, etc.
Note from asker:
| Thanks for your suggestion. It could be a poster of sorts. Actually, Word Reference gives "affichette" as one type of "carte", but more likely seen in a restaurant setting. |
49 mins
Terry Richards
France
France
Native in English
France
30 years in IT, Engineering degree.
Native in: English (Variants: US, British, UK) 
Works in: French to English, English
Related KudoZ points
:
4
counter advertising stand
Reference comments
36 mins
Ana Vozone
Works in field
Will do!
Native in: Portuguese (Variant: European/Portugal) 
Works in: English to Portuguese, French to Portuguese, German to Portuguese, and 1 more.
Related KudoZ points
:
8
Reference:
Flyer, maybe?
I assume the display will have some flyers inside.
http://konfiture.com/media/supports-imprimes-aux-tissus-de-r...
http://konfiture.com/media/supports-imprimes-aux-tissus-de-r...
Note from asker:
| Thanks for your suggestion. There seems to be just one of these included, so I don't think it's something to be given out to the public. |
| Thanks for the link. |
Something went wrong...