Glossary entry (derived from question below)
French term or phrase:
enseigne
English translation:
trade name, retailer, chain, store, company, brand name, corporate name
Added to glossary by
Karen Tucker (X)
Aug 16, 2004 12:59
20 yrs ago
44 viewers *
French term
enseigne
French to English
Social Sciences
Economics
En effet, certains groupes comme Carrefour détiennent jusqu’à 17 enseignes différentes (Champion, Dia, Ed, 8 à Huit, Shopi…) à travers une trentaine de pays, ce qui leur assure la majorité des parts de marché et écarte la concurrence au niveau national comme au niveau international. De ce fait, les PME ne peuvent se développer sans l’intervention des grands groupes.
Proposed translations
(English)
| 5 +4 | corporate name, retailer, trade name |
Karen Tucker (X)
|
| 5 +4 | big name retailers |
Allan Jeffs
|
| 4 +1 | banner |
CMJ_Trans (X)
|
| 5 | brand names [retail shops] |
Jane Lamb-Ruiz (X)
|
| 4 | banner |
df49f (X)
|
| 4 | chain |
Conor McAuley
|
Proposed translations
+4
3 mins
Selected
corporate name, retailer, trade name
Other possibilities: chain, brand name, company, store(s)
4 KudoZ points awarded for this answer.
Comment: "Merci à Karen et à tous les autres. J'ai retenu trade name."
18 mins
banner
Casino (concurrent de Carrefour) fait la distinction entre ses MARQUES = BRANDS (e.g) et ses ENSEIGNES=BANNERS - Même chose chez PPR.
+1
19 mins
banner
Declined
is what Carrefour itself uses on its own website. www.carrefour.com
You could also say: Carrefour trades under 17 different (brand) names or Carrefour is a network of 17 different brands
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Note added at 2004-08-16 16:08:25 (GMT)
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The reason I referred to band names is that these names used to be separate brands but have gradually been bought out by Carrefour and are now part of its group. However C still trades under these names!
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Note added at 2004-08-16 16:08:30 (GMT)
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The reason I referred to brand names is that these names used to be separate brands but have gradually been bought out by Carrefour and are now part of its group. However C still trades under these names!
--------------------------------------------------
Note added at 2004-08-16 16:08:31 (GMT)
--------------------------------------------------
The reason I referred to brand names is that these names used to be separate brands but have gradually been bought out by Carrefour and are now part of its group. However C still trades under these names!
You could also say: Carrefour trades under 17 different (brand) names or Carrefour is a network of 17 different brands
--------------------------------------------------
Note added at 2004-08-16 16:08:25 (GMT)
--------------------------------------------------
The reason I referred to band names is that these names used to be separate brands but have gradually been bought out by Carrefour and are now part of its group. However C still trades under these names!
--------------------------------------------------
Note added at 2004-08-16 16:08:30 (GMT)
--------------------------------------------------
The reason I referred to brand names is that these names used to be separate brands but have gradually been bought out by Carrefour and are now part of its group. However C still trades under these names!
--------------------------------------------------
Note added at 2004-08-16 16:08:31 (GMT)
--------------------------------------------------
The reason I referred to brand names is that these names used to be separate brands but have gradually been bought out by Carrefour and are now part of its group. However C still trades under these names!
Peer comment(s):
| agree |
truptee
: absolutely!!
32 mins
|
| agree |
Marina Kutsnashvili (X)
39 mins
|
| disagree |
Allan Jeffs
: They are not brands! "First Line" is one of Carrefour's own-name brands. These are the names given to chains of shops.
41 mins
|
|
well tell that to Carrefour - look at its own site
|
Comment: "Certainement juste sur le plan technique, mais comme les destinataires sont des non-spécialistes, je donne jusqu'à présent la préférence à trade name, qui me paraît assez explicite. Merci malgré tout."
+4
30 mins
big name retailers
Declined
"enseigne" is often translated by "big name brands" but as these are all stores / chains you can say "big name retailers" OR "big name stores" OR "major retailers" OR "major stores"
The Observer | Business | Big-name retailers race to hit the c ... - [ Traduire cette page ]
... Big-name retailers race to hit the c-spot With out-of-town expansion out of bounds,
supermarkets are targeting the corner shop, writes Sarah Ryle Sunday March 7 ...
www.guardian.co.uk/Observer/ business/story/0,6903,1163611,00.html
Easy, Safe Online Shopping, Big Name Retailers, discount prices! - [ Traduire cette page ]
With 1000's of products and over 500 online stores in theusa
and worldwide offering secure payment. CATEGORIES, ...
www.simpley.com/bannerxch.htm
Target store opening is great news - [ Traduire cette page ]
... Boulevard. Other big name retailers such as Pier One, Sleep America,
Ross and KFC will be opening in the coming months and weeks. ...
www.fhtimes.com/times/2002archives/10-09-02/alan.htm
News & Markets - [ Traduire cette page ]
Dilemma for big-name stores. Anthony Hilton, Evening Standard. 14 April 2004. T cannot be coincidence that WH Smith, Boots and Marks ...
www.thisismoney.com/20040414/nm76943.html
Santiago | Shopping |Department Stores & Shopping Centers ... - [ Traduire cette page ]
... It boasts foreign currency exchange facilities, a 10-screen cinema, and numerous big-name stores including Extreme, Umbrale, Americanino, Rusty, Maui Naútica ...
americanairlines.wcities.com/en/record/228,50036/102/
Paris | Shopping |Department Stores & Shopping Centers |Department ... - [ Traduire cette page ]
... Hemmed in by big name stores such as Gap, Zara, and H&M, the Opéra district branch of Galeries Lafayette, along with nearby Printemps, remains one of the last ...
americanairlines.wcities.com/en/record/228,5683/8/
The Observer | Business | Big-name retailers race to hit the c ... - [ Traduire cette page ]
... Big-name retailers race to hit the c-spot With out-of-town expansion out of bounds,
supermarkets are targeting the corner shop, writes Sarah Ryle Sunday March 7 ...
www.guardian.co.uk/Observer/ business/story/0,6903,1163611,00.html
Easy, Safe Online Shopping, Big Name Retailers, discount prices! - [ Traduire cette page ]
With 1000's of products and over 500 online stores in theusa
and worldwide offering secure payment. CATEGORIES, ...
www.simpley.com/bannerxch.htm
Target store opening is great news - [ Traduire cette page ]
... Boulevard. Other big name retailers such as Pier One, Sleep America,
Ross and KFC will be opening in the coming months and weeks. ...
www.fhtimes.com/times/2002archives/10-09-02/alan.htm
News & Markets - [ Traduire cette page ]
Dilemma for big-name stores. Anthony Hilton, Evening Standard. 14 April 2004. T cannot be coincidence that WH Smith, Boots and Marks ...
www.thisismoney.com/20040414/nm76943.html
Santiago | Shopping |Department Stores & Shopping Centers ... - [ Traduire cette page ]
... It boasts foreign currency exchange facilities, a 10-screen cinema, and numerous big-name stores including Extreme, Umbrale, Americanino, Rusty, Maui Naútica ...
americanairlines.wcities.com/en/record/228,50036/102/
Paris | Shopping |Department Stores & Shopping Centers |Department ... - [ Traduire cette page ]
... Hemmed in by big name stores such as Gap, Zara, and H&M, the Opéra district branch of Galeries Lafayette, along with nearby Printemps, remains one of the last ...
americanairlines.wcities.com/en/record/228,5683/8/
Peer comment(s):
| agree |
df49f (X)
9 mins
|
|
Thanks
|
|
| agree |
truptee
: brand names??
21 mins
|
|
Thanks
|
|
| agree |
Aisha Maniar
2 hrs
|
|
Thanks Aisha
|
|
| neutral |
CMJ_Trans (X)
: they are in facvt the names of stores bought out by Carrefour whose names are still in use, to be precise
2 hrs
|
| agree |
sarahl (X)
: champion, Midas !
11 hrs
|
Comment: "With all due respect, I would hesitate to write that Carrefour holds 17 big name retailers. So far, trade name seems to be the most explicit. Thank you anyway."
2 hrs
Conor McAuley
France
France
Native in English
Works in field
France
Excellence, Expertise & Experience
Native in: English (Variants: Irish, British, Wales / Welsh, UK, Scottish)
Works in: French to English, English
Related KudoZ points
:
20
chain
That's what I use, as in "a chain of stores".
8 hrs
brand names [retail shops]
enseigne in French marketing is BRANDS..there is no other translation...
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Note added at 8 hrs 48 mins (2004-08-16 21:47:50 GMT)
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Here is proof, though I happen to know this for a fact...
... The supermarkets, the Champion, GS, Norte, Gb and Marinopoulos ... the products are sold under the ****Dia brand name ... include the Shopi, Marché Plus, 8 à Huit and Di ***...
www.carrefour.com/english/groupecarrefour/activites.jsp - 20k - Cached - Similar pages
[ More results from www.carrefour.com ]
actually, they are mini marts...in this case...
cheers
--------------------------------------------------
Note added at 8 hrs 56 mins (2004-08-16 21:55:29 GMT)
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FINAL: brand name...or names
OR
brand name mini marts
--------------------------------------------------
Note added at 8 hrs 56 mins (2004-08-16 21:56:05 GMT)
--------------------------------------------------
whoops Champion is a supermarket...anyway, it\'s brand name tout court
--------------------------------------------------
Note added at 8 hrs 58 mins (2004-08-16 21:57:46 GMT)
--------------------------------------------------
IN MY reference, Carrefour calls DIA a BRAND NAMES....
an enseigne can also be a sign but not in this context
--------------------------------------------------
Note added at 9 hrs 2 mins (2004-08-16 22:02:28 GMT)
--------------------------------------------------
FROM THE CARREFOUR SITE:
Carrefour is active in all types of retail distribution, primarily food retailing:
The Carrefour hypermarkets offer a wide range of food and non-food products at very attractive prices; their shelves stock an average of 70,000 items. Floor areas of hypermarkets range from 5,000 sq.m to over 20,000 sq.m, and their catchment areas are very large.
The supermarkets, the Champion, GS, Norte, Gb and Marinopoulos supermarkets offer a wide selection of mostly food products, at very competitive prices, in outlets featuring floor areas of 1,000 to 2,000 sq.m.
Hard discounters such as Dia, Ed and Minipreço stock 800 food products, at unbeatable prices, in small stores (from 200 to 800 sq.m). ****Half of the products are sold under the Dia brand name.****
****Convenience stores include the Shopi, Marché Plus, 8 à Huit and Di per Di chains of stores. **** sous l\'enseigne...
Cash-and-carry and food service outlets are designed to meet the needs of restaurant and food industry professionals.
--------------------------------------------------
Note added at 8 hrs 48 mins (2004-08-16 21:47:50 GMT)
--------------------------------------------------
Here is proof, though I happen to know this for a fact...
... The supermarkets, the Champion, GS, Norte, Gb and Marinopoulos ... the products are sold under the ****Dia brand name ... include the Shopi, Marché Plus, 8 à Huit and Di ***...
www.carrefour.com/english/groupecarrefour/activites.jsp - 20k - Cached - Similar pages
[ More results from www.carrefour.com ]
actually, they are mini marts...in this case...
cheers
--------------------------------------------------
Note added at 8 hrs 56 mins (2004-08-16 21:55:29 GMT)
--------------------------------------------------
FINAL: brand name...or names
OR
brand name mini marts
--------------------------------------------------
Note added at 8 hrs 56 mins (2004-08-16 21:56:05 GMT)
--------------------------------------------------
whoops Champion is a supermarket...anyway, it\'s brand name tout court
--------------------------------------------------
Note added at 8 hrs 58 mins (2004-08-16 21:57:46 GMT)
--------------------------------------------------
IN MY reference, Carrefour calls DIA a BRAND NAMES....
an enseigne can also be a sign but not in this context
--------------------------------------------------
Note added at 9 hrs 2 mins (2004-08-16 22:02:28 GMT)
--------------------------------------------------
FROM THE CARREFOUR SITE:
Carrefour is active in all types of retail distribution, primarily food retailing:
The Carrefour hypermarkets offer a wide range of food and non-food products at very attractive prices; their shelves stock an average of 70,000 items. Floor areas of hypermarkets range from 5,000 sq.m to over 20,000 sq.m, and their catchment areas are very large.
The supermarkets, the Champion, GS, Norte, Gb and Marinopoulos supermarkets offer a wide selection of mostly food products, at very competitive prices, in outlets featuring floor areas of 1,000 to 2,000 sq.m.
Hard discounters such as Dia, Ed and Minipreço stock 800 food products, at unbeatable prices, in small stores (from 200 to 800 sq.m). ****Half of the products are sold under the Dia brand name.****
****Convenience stores include the Shopi, Marché Plus, 8 à Huit and Di per Di chains of stores. **** sous l\'enseigne...
Cash-and-carry and food service outlets are designed to meet the needs of restaurant and food industry professionals.
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