well...

a very generation-X phrase

As in the old song 'My kind of town, Chicago is...'

...or even pleasant (for, say, a vacation spot), or perhaps likable (if it's, say, a personal trainer)

or perhaps something else depending on what the product is.

Please at least give us the product category, it may make a difference, otherwise I'd say "appealing" comes closest. This is part of branding (creating a product with a distinctive basket of attributes). If something appeals to us, we relate to it.

Here is the definition of appeal from Barron's Dictionary of Marketing Terms

appeal
advantages gained from purchasing a product, as described in the promotional copy. Appeals generally cater to our most basic instincts and needs such as health, security, beauty, and pride of accomplishment. Much of the theory on this subject stems from Abraham H. Maslow's "hierarchy of needs," which states that the basic, instincutal needs of man are naturally prioritized so that the high-level need, such as accomplishment, is not felt unless a low-level need, such as food, is satisfied. Therefore, it is easier to excite interest in a product by appealing to lower-level needs.