May 6, 2005 22:54
19 yrs ago
German term

Das Land in Haus/das Land zu Hause

German to English Art/Literary Advertising / Public Relations advertising slogans
Can anyone help me to find a neat solution to diffentiate between the above two phrases as advertising slogans for a furniture company. It's been a long week and my brain has virtually switched off!

XXX - Das Land im Haus.

XXX - Das Land zu Hause.

Client's explanation (for what it's worth...):
Hintergrund:
XXX ist eine Möbelmarke, die sich auf den Landhausstil spezialisiert hat.
Daher soll der Slogan ausdrücken, dass man sich mit XXX "das Land ins Haus holen" kann. Das ganze soll heißen, dass man sich mit XXX Möbel das Landhausfeeling ins Haus holen kann.

Any suggestions gratefully received!

Discussion

Non-ProZ.com May 6, 2005:
Thanks SwissTell - what I'm unsure about is how to distinguish between the two. I have referred back to the client and these are two distinct slogans in German (Austrian) - the question is how to convey that in English?

Proposed translations

+1
4 hrs
Selected

Country in the Home / Home in the Country

I would actually reverse these in the ad, since they "ring" better that way. (BTW this plays on an old saying, "You can take the boy out of the country, but you can't take the country out of the boy.")
Peer comment(s):

agree Sonia Soros
8 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks to everyone for all your suggestions. I like Darin's play on the old saying, but am adapting it slightly to use countryside and borrowing SwissTell's "Bring..." for the first saying - sorry I can't award points all round!"
2 mins

bring the countryside into your home !

.

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Note added at 4 mins (2005-05-06 22:58:52 GMT)
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bring a touch of country into your home!

Of course, the example given below is not referring to furnitures per se, but still fits the circumstances:

If you are looking to bring a touch of the Tuscan countryside into your home
try following these simple guidelines. Color is the first consideration ...
www.lifeinitaly.com/decor/decorating/tuscan-look.asp -
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+2
20 mins

in your home/at home

Not sure if this will do the trick.

XXX - Das Land im Haus XXX - the countryside in your home

XXX - Das Land zu Hause XXX - the countryside at home
Peer comment(s):

agree Sladjana Spaic
5 hrs
agree Eva Middleton : in my opinion this is the only reply here which actually answers Claire's question accurately and correctly
5 hrs
Something went wrong...
1 hr

You and the countryside – at ease with each other – in your own home

- You and the countryside -
- At ease with each other -
- In your own home -

* Use of second person for direct appeal
* The countryside has ‘entered’ your home (im Haus)
* You both feel at home (zu Hause)
* You both feel at ease, as you should with comfortable furniture
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3 hrs

Bring Down Home-Home

or Down Home at Home.

my take
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