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groupage rovesciato con ultima
Jun 27, 2012 16:19
11 yrs ago
17 viewers *
Italian term

monografico

Italian to English Marketing Advertising / Public Relations different types of advertising space in printed newspapers and online editions
From a list of advertising possibilities which includes "monografico totale", "monografico top class", and a "mini monografico".

Thank you for any suggestions.
Proposed translations (English)
4 special feature
4 mono
3 topical ad
2 single ad
2 insert (supplement)

Discussion

Holly Nathan (X) (asker) Jun 27, 2012:
Yes, Phil I think the best thing to do is to check with the client. "List of advertising" means different types of advertising in printed/online versions of newspapers. I wrote that in the title but not in my description of the term so it may have slipped past some people. Thanks for your contribution and thanks to everyone else too.
philgoddard Jun 27, 2012:
One more question What do you mean by a "list of advertising possibilities?" Is this a publisher offering different types of advertising in (say) a magazine?
philgoddard Jun 27, 2012:
I'd ask the client for clarification - I think these terms may be internal to the company. "Groupage rovesciato" gets no Google hits and, as I'm sure you know, groupage usually refers to freight transport.
Rosanna Palermo Jun 27, 2012:
website? Holly you may wish to ask the customer for the link to their website. This, in combination with the glossary I posted, links all other peers posted and others you may find on your own may better help you determine exactly what they are talking about. Also, please keep in mind the origin of your reference links; there's a distinct difference between AU, UK and US English (and the "lingo" required by your translation may differ accordingly).
Holly Nathan (X) (asker) Jun 27, 2012:
Groupage and groupage rovesciato are the other items on the list - and I don't know them either! The text before the list just talks about why an advertiser would be interested in this (visibility, brand communication etc) but it doesn't tell you anything to help you understand these different types of ad. The after this list it goes onto something completely unrelated.
philgoddard Jun 27, 2012:
Here's another example:
http://eurosporteditoriale.com/iniziative-speciali/speciali-...
philgoddard Jun 27, 2012:
I think these may be types of publication - a monografia is a one-off special edition:
http://www.realcomunicazione.it/glossario.php?termine=90
But you must have more context than this - what are the other items in the list? What does it say before and after this?

Proposed translations

13 mins

special feature

Declined
Opting for this as it seems to tie in well with the source text.
Note from asker:
Thanks Laurence.
Something went wrong...
15 mins

single ad

Declined
http://www.realcomunicazione.it/glossario.php?termine=90

monografia
[mo-no-gra-fì-a]
s.f. (pl. -fìe)
Trattazione particolareggiata di un argomento unico e determinato: una m. sul dramma greco, su Boccaccio


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Note added at 16 mins (2012-06-27 16:36:09 GMT)
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totale I'd say is full page
top class may be "heading" (the link says "above the line")
mini

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Note added at 45 mins (2012-06-27 17:05:05 GMT)
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Believe me, I know the feeling...sometimes I "spin" on a word for hours :o)
Note from asker:
Thanks rfmoon. I was thinking along those lines but my tired brain was put off by how relatively simple the English version would be compared to the Italian one.
Peer comment(s):
neutral philgoddard : Your first reference doesn't support your answer, and I'm afraid your suggestions for "top class" and "mini" look like guesses.
1 hr
There is not much to go on, even with the glossary I did post. That's why my confidence level is low. I'd be curious to see your answer
Something went wrong...
1 hr

topical ad

Declined
http://media.about.com/od/mediatermsandglossary/g/Topical-Ad...

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Note added at 1 hr (2012-06-27 17:43:31 GMT)
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like this
http://markwanczak.com/2010/02/the-best-topical-ad-of-the-we...
Note from asker:
thanks!
Something went wrong...
1 hr

mono

Declined
I worked as an advertising sales executive for both online and newspaper copy. Advertising slots are described as "mono" (black and white usually) or "full colour" or "spot colour". Then each one has different rates depending on position or some other added value content. Therefore these ads, I would suggest are "mono", "top-class mono" and "small mono" the sizes and positions will determine why one is called "top class" etc.
Reference:

http://www.irishtimes.com/about/advertise/index.html

Peer comment(s):
neutral Rosanna Palermo : This seems to support your answer (single colour?) http://www.graphicdesignforum.com/forum/showthread.php?t=330...
16 mins
neutral philgoddard : Wouldn't that be monocolore?
28 mins
Something went wrong...
2 hrs

insert (supplement)

Declined
Big thumbsuck, but makes sense on basis of limited information we have. If a monograph is a stand-alone work/article, then perhaps a *monografico* could be a stand-alone ad, thus an insert (or supplement).

Monografico totale: free-standing insert?
Monografico top class: display ad?
Mini monografico: blow-in?
Reference:

http://marketing.csumb.edu/media-advertisements/ad-terminology#D

http://www.smartbiz.com/article/view/1257/1/54

Something went wrong...
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