Glossary entry (derived from question below)
Oct 4, 2003 15:02
21 yrs ago
7 viewers *
English term
A beverages specialist
Native in: English 
Works in: Italian to English, English, English to Italian
pay out
English
Marketing
Greetings folks
I am revising a corporate style manual (translated) that uses the term "pay out" to describe a short (and variable) phrase printed immediately beneath the company style, as in
Frog Ltd (style)
meeting your jumper needs (pay out)
I am unsure of this term and suspect that the genuine article should be perhaps "payoff" or "payout" (one word).
Can any one offer any guidance here?
TIA
Derek
I am revising a corporate style manual (translated) that uses the term "pay out" to describe a short (and variable) phrase printed immediately beneath the company style, as in
Frog Ltd (style)
meeting your jumper needs (pay out)
I am unsure of this term and suspect that the genuine article should be perhaps "payoff" or "payout" (one word).
Can any one offer any guidance here?
TIA
Derek
Responses
| 4 +4 | payoff |
Grace Anderson
|
| 2 +1 | pays off / it pays |
jerrie
|
Responses
+4
1 hr
Grace Anderson
Italy
Italy
Native in English
&
English
Italy
Law Degree and Diploma in Translation
Native in: English (Variant: UK)
Works in: Italian to English
Related KudoZ points
:
12
Selected
payoff
A brand’s positioning can usually be divined from its advertising slogan (strapline, tagline, endline, claim, payoff, signature – call it what you will).
4 KudoZ points awarded for this answer.
Comment: "Hi Grace
Quite correct - call it what you will indeed, but I went for "payoff" and the customer was as pleased as punch with it. Thanks (green and strictly wet-look). Thanks also to Jerrie for your reasoned and logical approach, but we're in the world of advertising here so logic has to take a back seat while words get to mean just about anything so long as they sound cool.
Maximum respect
Derek"
+1
12 mins
pays off / it pays
as in, it is a benefit, a bonus
You know it makes sense, kind of thing...
Bit confused by your context, actually! Maybe I shouldn't have hazarded an answer.
But pay out, to me, is something bookies do (cough up / hand over the money owing)
Where as pay off is a benefit to the customer...it pays off to buy our jumpers (you benefit from buying our jumpers - in the long run)
You know it makes sense, kind of thing...
Bit confused by your context, actually! Maybe I shouldn't have hazarded an answer.
But pay out, to me, is something bookies do (cough up / hand over the money owing)
Where as pay off is a benefit to the customer...it pays off to buy our jumpers (you benefit from buying our jumpers - in the long run)
Peer comment(s):
| agree |
Iftekhar Hassan
: good
34 mins
|
| neutral |
Grace Anderson
: I suspect the "jumpers" sold by Frog Ltd only come in green ;-)
1 hr
|
Something went wrong...