This must be about Lil’ Bratz fashion dolls – the dolls with a passion for fashion! ‘Spring Break Blitz’ is one of their many product series and includes the 5 dolls dressed up in ‘Spring Break Blitz’ outfits as well as other essentials such as a Beach Bike Tote. These dolls are infinitely cooler than Barbie, and are also aimed at young girls.

Before you make any attempt at translation, I WOULD STRONGLY ADVISE YOU TO CHECK WITH YOUR CLIENT, as these seem to be trademark/copyright protected product names.

Having said that, I think any translation of the term needs to be approached against the background of the product and its audience. In particularly, as a marketing term, it needs to be easily understood by the target audience (as well as their paying parents!) as well as capture their imagination.

While the American ‘Spring Break Blitz’ manages to achieve this quite well for a US audience, the suggested ‘Früjahrsferien-Invasion’ sounds clumsy in comparison (sorry, Heike). And, of course, the concept of a ‘spring break blitz’ does not really exist in Germany (unlike other concepts eg. Summer Beach Party, Winter Wonderland etc).

The main elements to get across are, in my opinion:
- Holiday time, a break from school/college, holiday in the sun, on the beach
- Party time, fun time with friends, celebrating the holidays
- Spontaneity (this is what blitz means to me), getting all your friends together and heading off into the sunshine

I don’t claim to have a perfect answer but would like to offer some ideas:

Partyurlaub am Strand
Beach Party Holiday
Strandparty
Osterferien am Strand
Auf in den warmen Süden
Fahrt ins Blaue, Warme

The alternative is to leave it in English *IF* the other Lil’ Bratz product series are also left in English (again, check with the client or manufacturer).

Hope it helps

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Note added at 2003-03-23 12:09:52 (GMT)
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