Glossary entry (derived from question below)
French term or phrase:
la démocratisation du luxe
English translation:
accessibility of luxury
Added to glossary by
Nicole Pennebaker
Nov 6, 2007 12:50
17 yrs ago
9 viewers *
French term
Expertise and reliability
Native in: French 
, English
Works in: French to English, English to French
la démocratisation du luxe
French to English
Marketing
Marketing
I thought about "popularization" but am not extremely satisfied with this.
Proposed translations
(English)
Change log
Nov 7, 2007 15:13: Nicole Pennebaker Created KOG entry
Proposed translations
1 hr
Nicole Pennebaker
United States
United States
Native in English
Specializes in field
United States
Related KudoZ points
:
4
Selected
accessibility of luxury
I think you can also say democratization of luxury - it would just depend on the target audience.
Good luck!
Good luck!
4 KudoZ points awarded for this answer.
Comment: "Thank you, I am most grareful."
+2
6 mins
luxury for the masses
Several options, although it depends how you can work it into your sentence.
luxury for the masses
democratization of luxury
egalitarianism, etc.
Although a mouthful, "democratization of luxury" is definitely used in English.
Reason Magazine - Needing the Unnecessary
The democratization of luxury has been the single most important marketing phenomenon of modern times. And it has profound political implications. ...
www.reason.com/news/show/28513.html - 47k - Cached - Similar pages
The Global Trend Towards the Democratization of Luxury- Pool ...
There is a new egalitarianism or democratization of luxury developing over the past decade which is pressuring the top-tier marketers to innovate faster and ...
www.poolonline.com/archive/issue27/iss27fea1.html - 32k - Cached - Similar pages
[PDF]
Luxury 4/02
File Format: PDF/Adobe Acrobat
the democratization of luxury. We define it as middle-. market consumers selectively trading up to higher lev-. els of quality, taste, and aspiration. ...
www.bcg.com/publications/files/Trading_Up_New_Luxury_OfA_Ap... - Similar pages
Forbes.com: Luxury For The Masses
Several factors have contributed the move to the democratization of luxury, including a decline in household size (and thus an increase in family income), ...
www.forbes.com/2004/07/13/0713findsvpluxury_print.html - Similar pages
luxury for the masses
democratization of luxury
egalitarianism, etc.
Although a mouthful, "democratization of luxury" is definitely used in English.
Reason Magazine - Needing the Unnecessary
The democratization of luxury has been the single most important marketing phenomenon of modern times. And it has profound political implications. ...
www.reason.com/news/show/28513.html - 47k - Cached - Similar pages
The Global Trend Towards the Democratization of Luxury- Pool ...
There is a new egalitarianism or democratization of luxury developing over the past decade which is pressuring the top-tier marketers to innovate faster and ...
www.poolonline.com/archive/issue27/iss27fea1.html - 32k - Cached - Similar pages
[PDF]
Luxury 4/02
File Format: PDF/Adobe Acrobat
the democratization of luxury. We define it as middle-. market consumers selectively trading up to higher lev-. els of quality, taste, and aspiration. ...
www.bcg.com/publications/files/Trading_Up_New_Luxury_OfA_Ap... - Similar pages
Forbes.com: Luxury For The Masses
Several factors have contributed the move to the democratization of luxury, including a decline in household size (and thus an increase in family income), ...
www.forbes.com/2004/07/13/0713findsvpluxury_print.html - Similar pages
+3
10 mins
Anton Konashenok
Czech Republic
Czech Republic
Native in English
Czech Republic
Competing on quality, not on price
Native in: Russian , English
Works in: French to English, Czech to English, Danish to English, and 10 more.
Related KudoZ points
:
4
affordability of luxury
Granted, one describes the process, the other is the result of this process, but maybe it would fit the context? Otherwise, you can write something along the lines of "making luxury affordable"
Peer comment(s):
| agree |
siragui
: "Making luxury affordable" might be the perfect formula ... but hard to know without context ...
2 hrs
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thanks
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| agree |
Jeanette Phillips
: better to say "affordable luxury". There was an old advertising campaign in England for a soap, and the slogan was "(name of soap)...luxury you can afford"
7 hrs
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Thanks! In fact, that's what came to my mind first, but then I felt it would be a slogan so old and threadbare that translating it this way once again would be a crime :-)
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| agree |
Catherine CHAUVIN
: I agree with Jeannette. Affordable luxury. Your own idea was quite a good one.
11 hrs
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Thank you!
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20 mins
Pauline Teale
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Travel and tourism specialist
Native in: English 
Works in: French to English, Italian to English
Related KudoZ points
:
3
bringing luxury goods within reach of the masses
Thought about "luxury goods at mass market prices" but that could be going too far, without knowing the exact context.
1 hr
bringing luxury into the high street
maybe hard to work into your sentence...
19 hrs
democratisation of luxury
Why avoid the obvious. We've already had the democratisation of credit -- widely praised, even if it has brought us the subprime meltdown.
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Note added at 19 hrs (2007-11-07 08:42:08 GMT)
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~ 3k Google hits for "democratis(z)ation of credit".
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Note added at 19 hrs (2007-11-07 08:42:08 GMT)
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~ 3k Google hits for "democratis(z)ation of credit".
Discussion