Oct 29, 2006 19:14
18 yrs ago
German term

Joker im Wettbewerb

German to English Marketing Marketing Machine tool marketing
From a marketing text on CNC machine tools.
"(our innovative product) ... gibt einen echten Joker im Wettbewerb".
I'm guessing this means that it's causing quite a stir among the competition. "Throws a monkey wrench into the competition"? Any insight about jokers appreciated!

Proposed translations

19 hrs
Selected

edge over the competition

prefixed by "a real"

although I really like Stephen´s idea, this may be the sentence you are looking for...
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4 KudoZ points awarded for this answer. Comment: ""Ace up our sleeve" was too overworn/outdated IMHO. So I went with your suggestion in this context."
+6
21 mins

ace up our sleeve

may well work here
Peer comment(s):

agree jokerman : likes that much! ;-)
4 mins
thanks jokerman
agree Maureen Millington-Brodie
1 hr
thanks mbrodie
agree Nicole Schnell
3 hrs
thanks nicole
agree Textklick
3 hrs
thanks chris, any powwow pics yet?
agree vic voskuil : very nice
6 hrs
thanks vic
agree tanyazst
12 hrs
danke tanya
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+1
24 mins

real advantage over the competition

I think "Joker" is used in German to indicate something that puts you ahead of where you would otherwise be. The Web ref talks about using "Joker" in a quiz.
Peer comment(s):

agree jokerman : yes, true, that's the meaning.
2 mins
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19 hrs

joker in the pack

Just thought I'd throw this into the mix.
i.e.
- a joker in the pack in terms of the market/competition
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