Glossary entry

Italian term or phrase:

firma di richiamo

English translation:

crowd-pulling name

Added to glossary by Fiona Grace Peterson
Feb 23, 2005 10:38
19 yrs ago
2 viewers *
Italian term

firma di richiamo

Italian to English Marketing Marketing marketing strategies
Text detailing the marketing strategies of a shopping centre.

"Sviluppo e apertura nuovi negozi del settore tessile ma con marche di livello medio (nessuna ***firma di richiamo***)."
Proposed translations (English)
3 +2 crowd-pulling name
4 +1 attention-attractant name

Proposed translations

+2
15 mins
Selected

crowd-pulling name

or no big names
Peer comment(s):

agree Silvia Prendin
1 hr
agree alby
2 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks!"
+1
2 days 6 hrs

attention-attractant name

Big name as means of attracting attention.
One of the meanings of "firma" is big name. The definition of "big-name" is "widely recognized or acclaimed, famous."
www.answers.com/topic/big-name
One of the meanings of "richiamo" is attention-attractant. Here is the definition as it is written in the Italian Dictionary for the third millennium: "segnale, gesto e sim. con cui si attira l'attenzione."
www.demauroparavia.it/94128
Peer comment(s):

agree verbis
2 days 11 hrs
Grazie!
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search