Mar 14, 2013 16:44
11 yrs ago
3 viewers *
German term
United Kingdom
Qualified, professional, quality
Native in: English (Variant: British) 
Works in: French to English, Spanish to English, German to English
Produktansprache
German to English
Marketing
Computers (general)
This is relating to using customer information for a targeted "Produktansprache". (für eine gezielte Produktansprache nutzbar zu machen")
The only definition for "Ansprache" is address which doesn't work here.
Can you help?
Thank you
The only definition for "Ansprache" is address which doesn't work here.
Can you help?
Thank you
Proposed translations
(English)
| 3 | sales call |
SBTS
|
| 4 +1 | product claim |
Alexander Schleber (X)
|
| 3 | product messaging |
Michael Martin, MA
|
| 2 | product targeting / product appeal |
gangels (X)
|
Proposed translations
10 mins
Selected
sales call
sounds like they would use customer information to decide whom to contact to sell the product.
Could also be sales pitch or product pitch
Could also be sales pitch or product pitch
3 KudoZ points awarded for this answer.
+1
4 hrs
Alexander Schleber (X)
Belgium
Native in German
&
English
Specializes in field
Related KudoZ points
:
24
product claim
... a targeted product claim, i.e. one that speaks to the prospective buyer.
4 days
product targeting / product appeal
is meant as wooing the product's primary audience
23 hrs
Michael Martin, MA
United States
United States
Native in German
&
English
United States
Creativity wins in the long run
Native in: German (Variant: Germany) 
, English (Variant: US)
Works in: German to English
Related KudoZ points
:
12
product messaging
Example from link below:
"Und Eva Kreienkamp vom Berliner Marktforschungsinstitut FrischCo. weist darauf hin, dass Frauen die Hauptzielgruppe der Lebensmittelbranche sind: "Frauen tätigen bis zu 90 Prozent aller Haushaltseinkäufe. Männer kommen in der Produktansprache so gut wie gar nicht vor. Das hat natürlich auch Auswirkungen auf ihr Essverhalten und ihre Kochkünste."
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Note added at 75 days (2013-05-28 22:57:21 GMT)
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"The 5 Questions You Should Ask to Nail Your Product Messaging" (See second reference)
"Und Eva Kreienkamp vom Berliner Marktforschungsinstitut FrischCo. weist darauf hin, dass Frauen die Hauptzielgruppe der Lebensmittelbranche sind: "Frauen tätigen bis zu 90 Prozent aller Haushaltseinkäufe. Männer kommen in der Produktansprache so gut wie gar nicht vor. Das hat natürlich auch Auswirkungen auf ihr Essverhalten und ihre Kochkünste."
--------------------------------------------------
Note added at 75 days (2013-05-28 22:57:21 GMT)
--------------------------------------------------
"The 5 Questions You Should Ask to Nail Your Product Messaging" (See second reference)
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