Glossary entry (derived from question below)
German term or phrase:
sich punktgenau platzieren
English translation:
make your brand the centre of attention
Added to glossary by
Wendy Streitparth
Jan 9, 2017 13:34
7 yrs ago
German term
sich punktgenau platzieren
German to English
Bus/Financial
Marketing
Kommen Sie mit Ihrer Zielgruppe direkt in Kontakt, werden Sie Partner und platzieren Sie sich punktgenau bei einer Sonderveranstaltung der XX Messe 2017.
Messe-Serviceheft!
Besten Dank im Voraus!
Messe-Serviceheft!
Besten Dank im Voraus!
Proposed translations
(English)
Change log
Jan 9, 2017 13:38: Steffen Walter changed "Field" from "Tech/Engineering" to "Bus/Financial"
Jan 23, 2017 08:55: Wendy Streitparth Created KOG entry
Proposed translations
+4
38 mins
Selected
make your brand the centre of attention
-
Peer comment(s):
agree |
seehand
: nice
2 hrs
|
Many thanks, seehand
|
|
agree |
Birgit Gläser
: love the brand idea, but would say "showcase your brand" for reasons stated in the comments
10 hrs
|
Sounds good, thanks.
|
|
agree |
TonyTK
17 hrs
|
Thanks, Tony
|
|
agree |
suew
18 hrs
|
Thanks, suew
|
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
15 mins
Position yourself with pinpoint accuracy
Peer comment(s):
neutral |
Ramey Rieger (X)
: Hi Tatijana! Linguee does not have a reliable reputation. Thought you should know.// I usually refer to dict.cc, merriam-webster or collins, but being an English native speaker, only for reference of brain-jogging purposes, hardly ever for answers.
1 hr
|
Thank you. I appreciate your comment, but in this case the suggestion given seemed plausible to me.
|
+1
18 mins
Position yourself at exactly the right place in the market
Something like that, maybe?
1 hr
places you front and center/directly in the spotlight (see examples below)
Greet your target group/customers personally. As a XX 2017 trade fair partner, your special event places you front and center/directly in the spotlight.
Greet your target group/customers personally. As a XX 2017 trade fair partner, we put your special event front and center/(we shine) the spotlight shines on your special event.
......partner, your special event stands front and center/ directly under the spotlight
Greet your target group/customers personally. As a XX 2017 trade fair partner, we put your special event front and center/(we shine) the spotlight shines on your special event.
......partner, your special event stands front and center/ directly under the spotlight
2 hrs
to position oneself precisely
simple and correct, IMO.
2 hrs
finding the sweet spot
A very versatile expression... But that's what this is all about.
https://written.com/blog/37/find-content-marketing-sweet-spo...
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Note added at 3 hrs (2017-01-09 16:42:06 GMT)
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Finding/hitting the sweet spot for your brand/ on the market etc..
https://written.com/blog/37/find-content-marketing-sweet-spo...
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Note added at 3 hrs (2017-01-09 16:42:06 GMT)
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Finding/hitting the sweet spot for your brand/ on the market etc..
Discussion
Partners in an exhibition or special event will have more exposure than normal exhibitors, e.g. their logo or contact data and profile on the event brochure/flyer, their logo included in presentations, possibly a speaker slot or keynote speech, sponsoring cocktails or other refreshmeents. For this they pay a higher fee than normal exhibitor. As there is no menitoning of exclusive sponsorship, not one company will be at the center of attention, but all partners/sponsors will get the level of exposure the package provides (often silver, gold and platinum packages...)
They are not looking for investors, but for high-paying exhibitors to cover the (partial) cost of the event and make a higher profit. Cost will also depend on whether the event visitors have free admission or have to pay a ticket price (or in case of workshops a participation fee that can be several thousand EUR).
No, punktgenau does not have anything to do with the type of fair. The fair is about energy saving, construction, renewable energies, energy industry...