Glossary entry

German term or phrase:

sich punktgenau platzieren

English translation:

make your brand the centre of attention

Added to glossary by Wendy Streitparth
Jan 9, 2017 13:34
7 yrs ago
German term

sich punktgenau platzieren

German to English Bus/Financial Marketing
Kommen Sie mit Ihrer Zielgruppe direkt in Kontakt, werden Sie Partner und platzieren Sie sich punktgenau bei einer Sonderveranstaltung der XX Messe 2017.

Messe-Serviceheft!
Besten Dank im Voraus!
Change log

Jan 9, 2017 13:38: Steffen Walter changed "Field" from "Tech/Engineering" to "Bus/Financial"

Jan 23, 2017 08:55: Wendy Streitparth Created KOG entry

Discussion

Birgit Gläser Jan 10, 2017:
showcase your brand inspired by Wendy....
Partners in an exhibition or special event will have more exposure than normal exhibitors, e.g. their logo or contact data and profile on the event brochure/flyer, their logo included in presentations, possibly a speaker slot or keynote speech, sponsoring cocktails or other refreshmeents. For this they pay a higher fee than normal exhibitor. As there is no menitoning of exclusive sponsorship, not one company will be at the center of attention, but all partners/sponsors will get the level of exposure the package provides (often silver, gold and platinum packages...)
They are not looking for investors, but for high-paying exhibitors to cover the (partial) cost of the event and make a higher profit. Cost will also depend on whether the event visitors have free admission or have to pay a ticket price (or in case of workshops a participation fee that can be several thousand EUR).
Ramey Rieger (X) Jan 9, 2017:
Becoming a partner? So they're looking for investors for the trade fair or for companies willing to organize an event/rent space ahead of time? And reserving space/time earns them special rights/percs?
martina1974 (asker) Jan 9, 2017:
Hi Ramey, also welcome to 2017!!
No, punktgenau does not have anything to do with the type of fair. The fair is about energy saving, construction, renewable energies, energy industry...
Ramey Rieger (X) Jan 9, 2017:
Hi Martina and welcome to 2017 does the 'punktgenau' have something to do with the type of trade fair?

Proposed translations

+4
38 mins
Selected

make your brand the centre of attention

-
Peer comment(s):

agree seehand : nice
2 hrs
Many thanks, seehand
agree Birgit Gläser : love the brand idea, but would say "showcase your brand" for reasons stated in the comments
10 hrs
Sounds good, thanks.
agree TonyTK
17 hrs
Thanks, Tony
agree suew
18 hrs
Thanks, suew
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4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
15 mins

Position yourself with pinpoint accuracy

Peer comment(s):

neutral Ramey Rieger (X) : Hi Tatijana! Linguee does not have a reliable reputation. Thought you should know.// I usually refer to dict.cc, merriam-webster or collins, but being an English native speaker, only for reference of brain-jogging purposes, hardly ever for answers.
1 hr
Thank you. I appreciate your comment, but in this case the suggestion given seemed plausible to me.
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+1
18 mins

Position yourself at exactly the right place in the market

Something like that, maybe?
Peer comment(s):

agree Jo Hance : Renders it very well I think
5 mins
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1 hr

places you front and center/directly in the spotlight (see examples below)

Greet your target group/customers personally. As a XX 2017 trade fair partner, your special event places you front and center/directly in the spotlight.

Greet your target group/customers personally. As a XX 2017 trade fair partner, we put your special event front and center/(we shine) the spotlight shines on your special event.

......partner, your special event stands front and center/ directly under the spotlight


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2 hrs

to position oneself precisely

simple and correct, IMO.
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2 hrs

finding the sweet spot

A very versatile expression... But that's what this is all about.

https://written.com/blog/37/find-content-marketing-sweet-spo...

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Note added at 3 hrs (2017-01-09 16:42:06 GMT)
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Finding/hitting the sweet spot for your brand/ on the market etc..
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